The Entrepreneurship major curriculum is designed to provide you with the academic background and tools you will need to succeed in entrepreneurial corporations, small businesses or your own venture. The courses will focus on market and business opportunities, and you will engage in several hands-on experiential learning activities.
Managerial Marketing Major
The Managerial Marketing major features small classes and a hands-on approach to learning how to function effectively in small firms. You will develop analytical, decision- making and communications skills used and valued in this field.
The Marketing major provides you with a general approach that can be applied to many areas of business. The program covers a wide array of topics in marketing including consumer behavior, research, personal selling and more, giving you a generalist’s perspective and working knowledge of the theory and practice marketing.
The Entrepreneurship minor immerses you in the entrepreneurial process through coursework, entrepreneurial programs and exposure to entrepreneurs in the community. You will be prepared for the various aspects of starting a business, acquiring a business, corporate entrepreneurship and working for a small business. An entrepreneurship minor is also available for non-business majors.
The Marketing minor helps you develop perspectives and skills necessary to understand consumer behavior, enabling you to provide consumer satisfaction in a highly competitive field of business marketing, in both profit and not-for-profit organizations.
Professional Sales Certificate
The sales certificate is an excellent complement to most majors and opens your employment opportunities. You will walk away with the vital tools needed to become a successful sales professional in any business environment.
Ph.D. in Business Administration, Marketing Concentration
The Ph.D. in Business Administration with a concentration in Marketing provides you with research and teaching skills to join university marketing faculties in the United States or internationally. This is a four-year program that includes coursework, comprehensive examinations and a dissertation.