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COMM 2300

This is an archive of the Common Course Outlines prior to fall 2011. The current Common Course Outlines can be found at
Credit Hours 3
Course Title Business And Professional Communication
Prerequisite(s) Exit or exemption from Learning Support English and reading or all ESL requirements
Corequisite(s) None Specified
Catalog Description
Organizational and professional communication is an advanced course focusing on the principles and skills to effectively manage communication in a variety of organizational contexts. Emphasis is on oral communication and the delivery of business presentations while topics such as interviewing, managing business meetings, and developing technological visual aids are explored.

Expected Educational Results
As a result of completing this course, the student will be able to:
  1. Demonstrate the ability to prepare and deliver effective presentations that include the following:
    • Structure an organizational report to share corporate data and/or establish good will
    • Construct a persuasive presentation to promote a product, service, or cause
    • Organize, participate in and influence a self directed team project
    • Prepare for and demonstrate successful employment interview strategies
    • Use verbal and nonverbal communication successfully
  2. Develop critical thinking skills through:
    • Research, analysis, and selection of supporting materials
    • The construction of sound persuasive arguments
    • An understanding the difference between dialogue and debate
    • Active listening
    • Evaluation and analysis of the evidence and reasoning in the presentations of others
    • Conflict resolution
  3. Develop awareness of and sensitivity to cultural diversity within an organization in public, small group, and interpersonal settings.
  4. Develop ability to analyze and evaluate the appropriateness of specific types of oral and written communication within the organizational context.
General Education Outcomes
I.Learners develop speaking, listening, reading and writing skills in the following ways:
  1. They develop their speaking skills through a variety of speaking activities, which include presentations, speeches, interviews, and group discussions.
  2. They develop their listening skills through lecture, participation in small group and class discussion, and by critiquing other students' presentations.
  3. They develop their reading comprehension skills by reading the text, by reading scholarly material, and by conducting research.
  4. They develop writing skills by preparing outlines for presentations and speeches, by writing agendas, by creating and revising professional messages, and through the critical analysis of issues.

II. Learners demonstrate effective problem-solving and critical thinking skills through the analysis and organization of materials for presentations and through small-group projects.

III. Learners develop an awareness of and sensitivity to cultural diversity in business and professional contexts through the use of examples and case studies in lecture and discussion.

IV. Learners analyze competing values underlying contemporary issues through an understanding of the dynamics of communication in organizational settings.

Course Content
A. Introduction to the communication process within organizations
  • Obstacles to effective organizational communication
  • Effective vertical and linear communication across organizations
  • Public communication
  • Small group interaction
  • Interpersonal relationships
  • Nonverbal communication

B. Interviews – employment and informational

C. Critical thinking, listening, and analysis of organizational communication issues

D. Research and delivery of various presentations and speeches

  • Organizational report
  • Small group team project
  • Mock employment interview
  • Sales presentation

E. Understanding and application of current technology to professional visual aids

Assessment of Outcome Objectives
Course Grade
  • Preparation outlines, presentations, speeches, group projects, examinations and other assignments assigned by the instructor will be used to determine the course grade.
  • The organizational report, group project, employment interview, and persuasive presentation will be used to evaluate research skills, public speaking skills, critical thinking and listening skills, and awareness of cultural diversity issues.
  • Both oral and written components of effective business and professional communication will be included in the scope of activities and assignments.

Departmental Assessment
Course assessment will be conducted every five years. The assessment will be a survey designed to objectively evaluate the students' knowledge of the subject as well as their appreciation for standard elements of the course design.

Use of Assessment Results
The results of the assessment will be reviewed by the Communication Curriculum Committee for the purpose of recommending curriculum changes and instructional strategies. An analysis of the results along with a plan of action for recommended changes will be developed and shared with all speech faculty. These reports will be filed with the Chair of the Communication Curriculum Committee.

Last Revised: Aug. 15, 2011
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