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JOUR 1611

This is an archive of the Common Course Outlines prior to fall 2011. The current Common Course Outlines can be found at
Credit Hours 3
Course Title Introduction To Mass Communication
Prerequisite(s) None Specified
Corequisite(s) None Specified
Catalog Description
The course is a survey of contemporary mass media, emphasizing their philosophies, histories, contributions, and problems.

Expected Educational Results
As a result of completing this course, the student will be able to:

Understand the role of print and electronic media in society.

Understand the form, content, and consequences of the various mass media.

General Education Outcomes
I. Students develop writing skills and critical thinking skills through their written analyses of the form, content, and consequences of print and electronic media.

II. Students develop speaking skills by making oral presentations of their analyses of the form, content, and consequences of print and electronic media.

III. Students develop listening skills through lecture and participation in class discussions of the oral presentations of others.  

IV. Students develop reading skills through their reading of the textbook and follow-up lecture/discussions in class

Course Content
I. History, form, content, and consequence of print media--books, newspapers, and magazines

II. History, form, content, and consequence of electronic media--radio, television, film, music, and new technologies

III. History, form, content, and consequence of advertising and public relations

Assessment of Outcome Objectives
A. Course Grade
1. Mid-term examination
2. Final examination
3. Daily work: discussion of readings, assigned written work, oral presentations

Weights of the various assignments will be explained in the course syllabus.

B. Departmental Assessment
One class of every faculty member will be assessed one semester out of every five years. To assess whether Expected Educational Results have been achieved, students will be given the following essay question to research. During the final exam period they will write an essay of approximately 300 words based on their research.

ESSAY QUESTION: Both in the textbook and in class, many issues (such as ethical questions, controversies, unsolved problems) were raised involving the mass media. Select an issue involving one of the media studied since the beginning of the semester and write an essay about the issue. Be sure to state the question, problem, or controversy clearly. Use facts, examples and opinions from your research to clarify the issue and offer solutions, if possible.

Students will be given the essay question with the following instructions two weeks prior to the final exam.

Students should select topics and have them approved by the instructor at least one week prior to the final examination. Students should read a minimum of four sources about the topic and make handwritten notes indicating the sources for the notes. Notes (but not articles, outlines or practice essays) should be brought to class to use during the writing of the essay. Facts, examples, and quotations from the notes should be acknowledged in the text of the essay. Notes will be turned in along with the essay. The essay will count 50 percent of the final exam grade. (NOTE: the remainder of the final exam will not be part of assessment and will consist of test material designed by the individual instructor.)

The essay will be evaluated according to the following criteria:

Contains a statement of a significant question, problem or controversy related to a mass medium. (25%)

Clarifies issue with evidence from four sources and acknowledges the sources. (50%)

Displays reasonable mastery of spelling, grammar, and sentence structure. (25%)

Duplicated copies of the essays will be given to a committee of three Humanities faculty to be appointed by the appropriate administrator.

Journalism faculty will use the information gathered from the departmental assessment to revise the course outline and course syllabus as needed.

Last Revised: May 16, 2011
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