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SURB 1105

This is an archive of the Common Course Outlines prior to fall 2011. The current Common Course Outlines can be found at
Credit Hours 3
Course Title Survey Of The Business Enterprise
Prerequisite(s) Exit or exemption from Learning Support reading  or all ESL requirements except ENSL 0091.
Corequisite(s) None
Catalog Description
A survey of the business enterprise and its major functional components, its role in our domestic economic system and the global economy.  The course examines ways to critically analyze and solve business problems, looks at ethical behavior and the concept of social responsibility in business.  Although business majors may take this course as an elective, it is designed for all students.

Expected Educational Results
As a result of completing this course, the student will be able to:    
1. Demonstrate knowledge of basic business concepts, terminology, and institutions.
2. Demonstrate knowledge of common business functions, and challenges managers have in the business areas of management, operations, marketing, accounting, finance, human relations, and information systems.
3. Demonstrate the ability to think critically about business problems and utilize basic accounting, finance, marketing, and management concepts to formulate viable solutions to business problems.
4. Demonstrate an understanding of how the American free market system functions, and how it is integrated into and affected by the global economy.
5. Demonstrate an understanding of both ethical behavior and social responsibility in business.

General Education Outcomes
This course addresses the following Georgia Perimeter College General Educational Outcomes:
1. Communicate effectively through speaking, listening, reading, and writing.  
2. Demonstrate individual and collaborative problem-solving and critical thinking skills  
3. Apply knowledge of personal, societal, and cultural development to living and working in a diverse environment.  
4. Demonstrate the academic preparation required for completing an associate degree, transferring to a senior college or university, enhancing workplace skills, or pursuing other personal goals.  
5. Develop independent learning skills that will sustain lifelong learning.  

1. Students develop listening, speaking, reading, and writing skills in the following ways:  

They develop their listening skills through lecture and small group problem solving.
They develop their speaking skills through classroom presentations and informal class discussions.
They develop their reading skills through textbook reading assignments, case studies, and handout materials.
They develop writing skills through the completion of written assignments and short essay questions on examinations.
They must also deal with short-answer type questions on course exams.

2. This course addresses the general education outcome relating to identifying and evaluating global, economic, political, historical, and geographical forces and analyzes how these forces help shape the past, present, and future as follows:  
. The role of the business enterprise as an engine of the free market economic system.
. The role businesses play in international trade and the global economy.  

3. The general education outcome of identifying and analyzing competing values underlying contemporary issues is addressed by:
. The study of ethical decision-making in business.
. The concept of social responsibility in business.

Course Content
1. Introduction to business organization
1.1. The business organization defined
1.2. The for-profit and non-profit forms
1.3. Providers of goods and services

2. Domestic and global economic systems
2.1. What they are
2.2. The nature of the free-market economy
2.3. International trade

3. Ethics
3.1. Defined
3.2. Its role in corporate social responsibility

4. Global business
4.1. International trade

5.Business organization
5.1. The three major forms
5.2. Advantages and disadvantages

6. Management concepts
6.1. The four traditional functions
6.2. Management skills

7. The role of information technology in effective business operations
7.1. Functional area information and processing systems
7.2. Databases and networks

8. The operations function  
8.1. The production process
8.2. Logistics

9. Human resource function
9.1. Recruiting and retention
9.2. Professional development

10. Marketing and customer service function
10.1. Market research and analysis
10.2. Product pricing and promotion
10.3. Customer service and retention

11. The accounting and finance function
11.1. Basic functional areas in accounting
11.2. The role of finance in the business organization

Assessment of Outcome Objectives
. Forty to sixty percent of the course grade will be determined through exams covering the topics listed in the Course Outline.  
. Ten to thirty percent of the course grade will be determined by an outside project or projects that may include written research or analysis, oral presentation, or group presentations.  
. Twenty to fifty percent of the course grade will be determined by a final exam at the end of the semester.

The course will be assessed annually. Assessment tools will include but not necessarily be limited to questions contained on the comprehensive final exam, given in the fall semester.  The academic unit coordinator will have the option to include other means of assessing performance through the administration of essay questions, or portfolio–style assessment through the use of special project assignments.  

Last Revised: May 26, 2010
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