Previous Speakers & Moderators
Selected featured speakers, moderators, and pre-conference workshop leaders are listed below.
Please check back soon for updates as additional speakers are added.
Lorien Abroms, ScD, MA
School of Public Health and Health Services
George Washington University
Lorien Abroms is an associate professor of Prevention and Community Health at The George Washington University (GWU) School of Public Health and Health Services. Dr. Abroms’ research focuses on the application of communication technologies—including emails, text messaging, and smartphone apps–for smoking cessation and other health behaviors. She has developed and is currently leading an evaluation of Text2Quit, an interactive text messaging program for smoking cessation that is offered by several States in the U.S. in association with their Quitline.
Prior to joining the faculty at GW in 2004, Dr. Abroms received her doctorate from the Harvard School of Public Health and was a post-doc at the National Institute of Child Health & Human Development. In 2008, she was awarded the Early Career Award by the Public Health Education and Health Promotion (PHEHP) Section of the American Public Health Association.
Digital Communications Director
US Food and Drug Administration
Ann Aikin is the Digital Communications Director at the U.S. Food and Drug Administration’s Center for Tobacco Products (CTP), where she works to reduce the burden of tobacco use in the United States by developing, enhancing and evaluating the use of web, social media and mobile technologies to meet CTP’s mission.
Before joining CTP, Ann worked at the Centers for Disease Control and Prevention (CDC) on the Social Media Team. At CDC, she developed integrated social media strategies and innovative communication products for use in a variety of health communication campaigns, health marketing efforts and emergency responses, including the novel H1N1 pandemic, the Haiti Earthquake, and the Peanut Butter and Peanut Containing Product Recalls. Before working for CDC, Ann spent two years in the U.S. Peace Corps, working for the Jamaican Ministry of Health and the Kingston and St. Andrew Health Department. Ann hold Bachelor of Arts degrees in journalism and political science and a Master of Arts in communications.
Motivational Poet / Strategic Presenter
Sekou does not inspire you with his story. He inspires you with YOUR story. As an award-winning and internationally acclaimed spoken word artist, Sekou has mastered the art of creating original, custom-written spoken word pieces that illuminate the core of your message and transform the audience from simply receivers into energized responders. In even the best sales presentations, analyst meetings, marketing pitches, corporate retreats and employee conferences, the executive team spends hours delivering the specifics of the information and the details of the message. Sekou takes the core of that message and seals it in the listeners’ hearts and minds through a powerful, engaging and entertaining delivery that synthesizes and communicates in a short period of time what it is you want your team to take away from the gathering. Who are these companies and producers that have experienced The Sekou Effect? They include Kraft Foods, Nike, Health 2.0, Barack Obama, Time Warner, Ebay, Institute for Healthcare Improvement, Oprah Winfrey, Microsoft, Waggener Edstrom Worldwide, Wieden-Kennedy, Quincy Jones, HBO, Sierra Club, NBA, Norman Lear, NCAA, Eliza Corp, Global Green and Ferrazzi Greenlight to name but a few. Their secret weapon is Sekou Andrews – a powerful storyteller waiting to tell your story. From stadium sales meetings to intimate new client pitches, from Battery Park to Oprah’s backyard, Sekou is ready to put the inspiration in your information and add goose bumps to your presentation.
Audie A. Atienza, PhD
Senior Behavioral Researcher and Program Director
National Institutes of Health (NIH), National Cancer Institute
Dr. Audie Atienza currently serves as a Senior Behavioral Researcher and Program Director at the National Institutes of Health (NIH), National Cancer Institute. At NIH, Dr. Atienza has spearheaded research endeavors in electronic health (eHealth), mobile health (mHealth), and real-time data capture, including serving as chair/organizer of several national conferences. He previously served as Senior Health Technology Advisor at the Department of Health and Human Services (HHS), Office of the Secretary, as well as Senior Advisor for Technology Partnerships in the NIH, Office of the Director.
At HHS, Dr. Atienza led the Text4Health Task Force that provided recommendations on health text messaging/mobile health to the honorable Secretary Kathleen Sebelius (HHS). He has collaborated with the White House, Office of the U.S. Surgeon General, and Office of the National Coordinator for Health Information Technology on various health initiatives and health technology developer challenges (e.g., Apps Against Abuse challenge; U.S. Surgeon General’s Healthy App Challenge; Million Hearts Risk Check challenge).
Michael Barnes, Ph.D.
Department of Health Science
Brigham Young University
Michael D. Barnes is a professor of health science and up to his appointment as chair, was the program director for the master of public health program in the Department of Health Science. He has received numerous scholastic honors and is the author or co-author of more than 40 original peer-reviewed publications and numerous funded research proposals totaling in excess of $900,000. He actively contributes to the public health profession through service on international, national, and local boards including the profession’s accrediting body, and the Council on Public Health Education. His research is focused primarily on health communication issues. His forte is policy advocacy, and studying the household production of health through social capital. Michael Barnes was raised in Downey, Idaho. He received his bachelor’s degree in health promotion and management and his master’s degree in community health from Brigham Young University. He received his Ph.D. degree in public health education from Southern Illinois University. During his doctorate, he worked part-time at the Jackson County Health Department in injury control and as a research associate in the CORE alcohol project, where he received the outstanding graduate student award. Dr. Barnes taught at New Mexico State University as an assistant professor in public health for 5 years, where he received the university Donald Roush Teaching Excellence Award. He and his wife, Stephanie Morrison Barnes, are the parents of four children. He served in the Pennsylvania Harrisburg Mission from 1983 to 1985 and has served in the Church as bishop, Young Men president, Scoutmaster, stake high councilor, and teacher. He currently serves in a stake presidency in his family stake. Dr. Barnes’ hobbies include gardening, pie making, four-wheeling, and hiking.
Jay Bernhardt, Ph.D., MPH
Chair and Professor, Health Education and Behavior
Director, Center for Digital Health and Wellness
University of Florida
Jay M. Bernhardt, PhD, MPH, is widely recognized as a visionary leader and innovative scholar on the application of communication, marketing, and new media to public health, healthcare, and medicine. He serves as Department Chairperson and Professor of Health Education and Behavior at the University of Florida, where he is the Founding Director of the Center for Digital Health and Wellness. From 2005-2010, Dr. Bernhardt served as the Director of the National Center for Health Marketing at the US Centers for Disease Control and Prevention (CDC). Prior to CDC, Dr. Bernhardt was Assistant Professor of Behavioral Sciences and Health Education at Emory University Rollins School of Public Health and Assistant Professor of Health Promotion and Behavior at the University of Georgia. Dr. Bernhardt is an Associate Editor of Health Education and Behavior, serves on three Editorial Boards, is a member of five honor societies, and has received numerous prestigious awards. In 2001, Dr. Bernhardt was the youngest member ever elected to the Executive Board of the American Public Health Association, and he was subsequently elected by his peers to serve as its Vice Chairperson.
SVP, Global Strategy & Marketing, Ogilvy
Adjunct Professor, Global Marketing, Georgetown University
Rohit is a marketing expert and founding member of the Ogilvy 360 Digital Influence team, the world’s largest global network of social media strategists. At Ogilvy, as a member of the Strategy & Planning team, he has led global digital strategy for some of Ogilvy’s largest healthcare clients, including Novartis, Pfizer, Blue Cross Blue Shield and Boehringer Ingelheim. From using social media and digital tools to reach patients, to pioneering new ways for brands to communicate with healthcare professionals in authentic and useful ways, he has worked with clients across the breadth of healthcare. Rohit is the best-selling author of Personality Not Included, a book about how to create a more human brand, which has been published in 9 different languages and been a global marketing bestseller. He is currently writing his second book called LIKEONOMICS which will be published in early 2012 by Wiley and has already been featured in the Wall Street Journal and New York Times. His personal marketing blog called Influential Marketing has been featured on the covers of MarketingChina and PRWeek UK and was named one of the top 25 marketing blogs in the world with a readership of over 1 million unique visitors since starting 6 years ago. Rohit has been invited to speak at TEDx, Wharton, CES and quoted as a marketing expert by Fast Company, NPR, SkyNews, Reuters and MSNBC.
Pulse + Signal
Andre Blackman is an agent of change and innovation within the public health community. He is very passionate about the role of new media, mobile technology and other innovations as it relates to health communications and public health in general – resulting in Public Health 2.0.
His background consists of science and technology organizations, health nonprofits and traditional public relations. Andre has worked alongside organizations such as the Black AIDS Institute, Centers for Disease Control and Prevention, Dept. of Health and Human Services and the North Carolina Division of Public Health to educate and promote innovation around important health initiatives and opportunities. Additionally, through his blog Pulse + Signal, Andre aims to spur a new generation of public and community health problem solvers through content focused on new ideas and initiatives innovating for the public’s health.
Manager, Digital Strategy, RTI International
Adjunct Professor, Health Promotion and Social Media, American University
Founder and Editor, SocialButterfly
Alexandra Bornkessel is a recognized digital strategist having worked on initiatives from the grassroots to the Federal level. An advocate for the empowerment of people and communities, she contributes to the science behind social change at RTI while applying its art toward impactful solutions. Known for using metrics to drive innovative strategy, she has left a trail of firsts through her work leading and advising digital efforts across a range of initiatives including: Healthy People 2020, the Affordable Care Act, the National Action Plan to Improve Health Literacy, the National HIV/AIDS Strategy, “NIDA for Teens”, and a number of national health observances. Ms. Bornkessel often speaks at conferences and events on the intersection of social marketing, social change and digital strategy, including presenting at Yale, Georgetown, and Emory universities. She holds an M.A. in Journalism and Strategic Communications from the University of Missouri’s School of Journalism with a research focus in social marketing, looking at the role of influence in the digital landscape.
Beth Bryant has been Vise President of Digitalmill, a small video game design consulting company, since 2000. Together with Ben Sawyer she has helped create The Games for Health Project, which has been funded by the Robert Wood Johnson Foundation for eight years. The project is a networking organization that focuses on using video game solutions to improve health and healthcare. The conference, now in its ninth year, is the largest, longest running event devoted to the use of this medium as a field of health innovation.
Amelia Burke, MA
Senior Director, Digital Media
Amelia Burke, MA, is Westat’s senior director of digital media and brings with her almost 10 years of experience in online and digital media having implemented hundreds of campaigns for both private and public sector clients. In addition to providing technical assistance to a variety of programs and campaigns across the company in the area of digital media, Ms. Burke is also currently the Project Director for CDC’s National Influenza Vaccination Campaign. Before joining Westat, she served as director of digital media at AED, where she oversaw the planning, development, launch, and evaluation of digital efforts to enhance the reach and effectiveness of national public health campaigns for clients such as NIH and CDC. Accomplishments include leadership of a social media campaign engaging the mommy blogosphere around the topic of vaccination and oversight of a user-generated content contest for CDC’s National Influenza Vaccination Campaign. Ms. Burke has also served as the Social Media Group Supervisor for Horizon Media’s Social Media practice area in New York City. Ms. Burke is the author of the S.O.C.I.A.L. (Strategic Online Communication, Insights, and Learnings) framework for planning and evaluating digital media campaigns. She is a contributing blogger for Social Marketing Quarterly’s blog, Market Mavens, and Path of the Blue Eye’s blog, Walking the Path. She has a Master’s degree in Communication, Culture and Technology from Georgetown University and a First Class Joint Honors Bachelor’s degree in international development studies and humanistic studies from McGill University.
Director of Communications
Leigh brings her experience developing engaging messages and campaigns to the often staid world of healthcare communications. In her role at Eliza Corporation, she champions the company’s mission to help people become their happiest, healthiest selves by engaging them where they are in life. Eliza – which has been named one of Entrepreneur magazine’s “100 Brilliant Companies” – draws on its database of more than 500 million interactions with individuals about their health to better understand what makes people tick and create programs with measurable and sustained impact.
Leigh also supports the marketing activities of Engage With Grace, a not-for-profit movement aimed at helping people understand, communicate and have honored their end-of-life wishes, as well as SeduceHealth, a non-profit, web-based movement that aims to reframe how the healthcare industry communicates by adding greater passion, joy, and inspiration.
Leigh holds a master’s degree in Integrated Marketing Communications from Emerson College in Boston. Her health goal for 2012 is to learn to hula-hoop vigorously yet elegantly.
J. Don Chaney, PhD, MCHES
Assistant Dean for Distance Education and Outreach
Department of Health Education and Behavior
University of Florida
J. Don Chaney earned his Ph.D. in Health Education and Promotion from The University of Alabama, and is a Master Certified Health Education Specialist. In 2009, Chaney was named the Assistant Dean for Distance Education and Outreach in the College of Health and Human Performance. In 2011, Dr. Chaney was appointed Associate Director for the Center for Digital Health and Wellness. Prior to this Dr. Chaney has held faculty appointments at East Carolina University (ECU), Texas A&M University (TAMU), and The University of Alabama (UA).
Chaney’s research interests include the design of distance and continuing education courseware and the use of technological applications in health education and promotion. He has numerous publications and has conducted over 80 research presentations in these areas. While at UF, he founded and directed the Office for Distance Research and Practice which has generated over 2 million dollars in revenue over his 3 year supervision.
Chief of Office of Communications and Education (OCE)’s Communications Technology Branch
National Cancer Institute (NCI)
Jonathan Cho serves as the Chief of Office of Communications and Education (OCE)’s Communications Technology Branch at the National Cancer Institute (NCI). He provides leadership for NCI’s electronic communications and is a principal advisor to OCE. He has primary responsibility for management of NCI’s website (cancer.gov), its intranet (myNCI), and various other web properties of the institute, including OCE’s new/social media tools. He is currently leading the “evolution” of cancer.gov in an effort to create a multifaceted approach to easing the cancer journey for patients, healthcare professionals, and researchers. Jonathan is an advocate for leveraging the power of technology to positively influence people’s lives, especially their health. Jonathan came to NCI from the Peace Corp. A lifetime of public service gives Jonathan a rich understanding of providing support and care to those in need.
Andrew is a Managing Director at Forum One, where he directs digital strategy and development projects for nonprofit and federal organizations. Andrew has a passion for advancing policies that improve people’s lives. Over the past dozen years he has helped create over 100 websites and digital campaigns while leading projects for the Center for American Progress, the Children’s Defense Fund, Consumers Union, the U.S. Division of Community Health, the Robert Wood Johnson Foundation, and dozens of others. Over the past four years he has led the development of “County Health Rankings,” a pivotal annual report that compares the health of individual
U.S. counties. Andrew holds bachelors degrees in political science and journalism from the University of Wisconsin-Madison and a masters degree in political communication from the University of Florida.
Kathleen Crosby, B.A.
Director, Office of Health Communication and Education
Center for Tobacco Products
U.S. Food and Drug Administration
Kathleen Crosby joined the Center for Tobacco Products in February 2011 as the Director of the Office of Health Communication and Education. The Office of Health Communications and Education is responsible for leading the Center’s portfolio of health communication and education campaigns and programs to encourage youth to live without tobacco, to inspire cessation among smokers due to the inherent dangers of tobacco use and to educate stakeholders, including the general public, about FDA product regulation. Kathy’s career spans 20 years of senior-level marketing and advertising experience. Most recently, she served as Senior Vice President and Group Campaign Director of the Washington Office of the Ad Council, where she created integrated communication programs that have proven to inspire attitudinal and behavioral change on America’s most pressing social issues for non-profit and government clients. In this role, she worked with both program and senior leadership of many U.S. government Cabinet agencies, including the Departments of Health and Human Services, Transportation, Homeland Security, Energy, Defense, Agriculture and Justice. Previously, she served as the Vice President of Strategic Planning at Arnold Wordwide, one of the nation’s leading ad agencies, where she oversaw large-scale multi-media campaigns and education programs for major national brands in both the private sector and the non-profit arenas. Kathy received a Bachelor of Arts degree in Political Science, with a minor in Spanish from the University of Colorado.
Clifford C. Dacso, MD, MPH, MBA
John S. Dunn, Sr., Chair of General Internal Medicine
The Methodist Hospital
Distinguished Research Professor, College of Technology, University of Houston; Professor of Molecular and Cellular Biology and Medicine, Baylor College of Medicine; Hugh Roy and Lillie Cranz Cullen University Professor, University of Houston; Executive Director, Abramson Center For The Future of Health; Co-Editor-in-Chief, IEEE Journal of Translational Engineering in Health and Medicine; Adj. Professor, Electrical and Computer Engineering, Rice University; Senior Member, IEEE EMBS
Dr. Cliff Dacso has served as medical director and senior medical advisor for several companies and has written a number of scholarly articles and books. Dr. Dacso is board certified in internal medicine, infectious diseases and geriatric medicine. His current research interests include Translational community medicine; Technology for point-of-care healthcare decision making; Global health; Biosensors for chronic disease management; Role of uncertainty in medicine.
Senior Director for Digital Health Communication and Marketing
Danya International, Inc.
Erin Edgerton joined Danya International after more than six years in the Federal government and is leading the company’s continued innovation in health communication and marketing projects. Prior to joining Danya’s team, Erin worked in the White House Offices of Digital Strategy and Drug Policy, where she focused on public health issues, including the government’s response to the H1N1 epidemic, healthcare reform implementation, and the website and new media strategy for the First Lady’s Let’s Move! initiative. Before joining the White House, she served as Senior Social Media Strategist for the Centers for Disease Control and Prevention, where she developed the Agency’s first centralized social media strategy.
Lynn Fiellin, MD
Associate Professor of Medicine
Yale University School of Medicine
Lynn E. Fiellin, M.D. is an Associate Professor of Medicine at the Yale University School of Medicine. Her research is focused in the area of HIV and substance abuse prevention and treatment. She has received funding from the Robert Wood Johnson Foundation, the Health Resources and Services Administration, the National Institute on Drug Abuse, and the National Institute on Alcohol Abuse and Alcoholism for her work. Most recently, she was awarded a five-year grant from the Eunice Kennedy Shriver National Institute of Child Health and Human Development to develop and test an interactive videogame for the purpose of HIV prevention in at-risk young teens. This videogame entitled PlayForward: Elm City Stories has just completed production and will begin an extensive evaluation phase. In addition, with this grant, Dr. Fiellin created Play2Prevent™ ( www.Play2Prevent.org), a new program aimed at forging collaborations and partnerships between scientists, educators, videogame designers/developers, community-based organizations and others with the goal of developing innovative targeted interventions and educational materials for risk reduction and prevention in youth and young adults.
Sheryl Flynn, PT, PhD
Blue Marble Game company
Sheryl Flynn PT, PhD received her Bachelors of Science in Physical Therapy from NYU in 1991, her Masters of Health Sciences in 1995, her PhD in 2001 from the University of Florida. Dr. Flynn completed her studies with a 3-year post-doctoral fellowship in Neuroscience at the McKnight Brain Institute. As a college professor, Sheryl enjoyed teaching Motor Control/Learning and Neuroscience courses to Physical Therapy students. Her research interest is in the use of video game technology for rehabilitation. Specifically, she is interested in game design, game mechanics and interface design/development for game use in rehabilitation. She is currently contracted with the University of Southern California’s Institute for Creative Technologies and is CEO of Blue Marble Game Company. The mission of Blue Marble Game Co. is to design, build or modify games and game interfaces for use in rehabilitation in order to “get the world to play”.
Robert S. Gold, Dr. PH, PhD
Dean and Professor
School of Public Health
University of Maryland
Dr. Robert Gold is internationally renowned for his expertise in the application of advanced technologies to health education, ranging from interactive video and computer software, to knowledge management, decision support, and expert systems technology. As an accomplished researcher and expert his publications include: more than seventy research and evaluation articles; dozens of pieces of software for organizations such as the Addiction Research Foundation, the American Cancer Society, and the Department of Defense; commercially published software including HealthQuest and ABLEDATA; and several textbooks. Dr. Gold is currently serving as Professor of Health Education and Dean of the School of Public Health at the University of Maryland, College Park. He has previously held the position of chair of the Department of Behavioral and Community Health and served as Vice President at ORC Macro.
Amy Burnett Heldman, MPH
Team Lead, Social Media Team
Electronic Media Branch, Division of News and Electronic Media
Office of the Associate Director for Communication,
Office of the Director
Centers for Disease Control and Prevention
Amy Burnett Heldman provides leadership and oversight to the CDC’s social media team, which is responsible for managing CDC’s primary social media presence and providing guidance and support to CDC programs on social media. Previously, she was the team lead for CDC’s award-winning contact center, CDC-INFO. Prior to that, she was a public health analyst with the CDC National Center for Health Marketing, Office of the Director. Before joining CDC in 2005, Amy was a project coordinator at the Emory University Center for Public Health Communication and served as an analyst at the HHS Office of the Inspector General, Office of Evaluation and Inspection. She started her public health career in Little Rock, Arkansas, where as an Americorp volunteer she mobilized academic and community groups to provide medical and dental care to low-income elementary school children.
Amy received her B.A. in communication from Flagler College in St. Augustine, Florida, and her M.P.H. from the Emory University Rollins School of Public Health.
Jeffrey A. Hoffman, PhD
Chief Executive Officer
Danya International, Inc
Dr. Hoffman is CEO of Danya International, Inc., a dynamic company that provides innovative solutions for social impact in public health and education for Federal clients. Dr. Hoffman is an inventive executive, clinician and researcher, and was the Principal Investigator on numerous federally-funded research projects and published extensively in the areas of tobacco and drug addictions, HIV/AIDS, and mental health. He was the principal author for the comprehensive substance abuse treatment and relapse prevention program entitled Living in Balance: Moving From a Life of Addiction to a Life of Recovery; and co-developer of the Adolescent Smoking Cessation Escaping Nicotine and Tobacco (ASCENT) program, which includes a curriculum and the award-winning teen video, The Last Drag, and the teenquit tobacco cessation website.
WebMD Health Corp.
Mr. Holland has nearly two decades of experience in the fields of medical communications, government affairs and public policy. In addition to serving in a management role for the largest independent medical publishing company in the United States, he also has extensive experience in the government and public policy sectors. He served as a staff member in the U.S Senate and worked with the New Jersey State Legislature, Governor’s Office, and cabinet agencies on issues of importance to the state’s retail and business communities. Mr. Holland has also worked on a number of local, state, and national political campaigns.
Since 2007 he has served in a variety of roles at WebMD Health Corp, including as Executive Director in the company’s Medscape Education division and most recently as Executive Director, Government Services. In this capacity he coordinates the efforts of a multidisciplinary team responsible for working with federal, state, and local governments on developing, disseminating, and measuring the impact of communications and educations activities to both healthcare providers and consumers. He is a Governing Councilor of the American Public Health Association, Public Health Education and Promotion Section, a Member of the Board of Trustees of the Mental Health Association in New Jersey, and a Member of the NJ Health IT Consumer Advocacy and Quality Care Subcommittee.
Mr. Holland received his BA in Political Science from The American University in Washington, DC and MA in Public Policy from The Eagleton Institute of Politics at Rutgers University.
My Bridge 4 Life
Roger Holzberg is an award-winning innovator who specializes in new technology channels for the delivery of health and wellness initiatives, and is an 8-year cancer survivor.He is the founder of My Bridge 4 Life™, a wellness network that takes the overwhelming nature of a major health crisis; divides it into manageable phases; sets goals for each phase with users and their community; and builds a wellness plan for life in the process. Current clients include: National Cancer Institute, Georgia Health Sciences University – Cancer Center, Volunteers of America – Veterans services, Children’s Hospital of Orange Co., SeventyK, and Prostate Cancer Foundation.
Roger previously spent 12 years as a Creative Director / Vice President at Walt Disney Imagineering, leading a broad portfolio of projects. Before Disney, Roger helped build Knowledge Adventure, and was a creative leader in projects like Steven Spielberg’s Director’s Chair and Starbrite Worlds Online. In “classic media” he is genuinely proud of researching/writing “The Living Sea” (Academy Award nomination for best documentary-Imax).
Lenora Johnson, DrPH, M.P.H., C.H.E.S.
Director, Office of Communications and Education
National Cancer Institute
Lenora Johnson is the Director of the Office of Communications and Education (OCE) at the National Cancer Institute (NCI). OCE supports NCI’s ability to develop and provide accurate, scientifically-based cancer information to patients, the public, health professionals, and other stakeholders through use of multiple media platforms (e.g. internet, telephone, print, video, etc.). OCE also creates, implements, and evaluates evidence-driven cancer control and cancer care programs addressing the entire cancer continuum and is charged by the Institute to disseminate the research findings it generates as quickly as possible to the audience for whom it has the greatest benefit. Dr. Johnson joined NCI in early 2002. Prior to that she was the Program Director for the Directors of Health Promotion and Public Health Education in Washington, DC. There she directed national initiatives focusing on minority health, reducing health disparities, global surveillance of health risk behaviors, broadening states’ capacity for social marketing, and capacity building for health promotion and public health education programming. She has close to 30 years of experience in working at the national and local levels translating complex health information into materials, messages, tools, interventions, and campaigns that reach the most vulnerable populations. These experiences expand settings from health care delivery systems to non-traditional community-based organizations. Her programs have been implemented through the Lombardi Cancer Center in Washington, DC, the American Association for Health Education, the American Public Health Association, the Kaiser Permanente Health Plan, the American Cancer Society and numerous partnership efforts with community-based organizations serving diverse constituents. Dr. Johnson holds a doctorate in behavioral sciences with a masters in public health. She is professionally trained in health promotion, health education, and communication science. Her practice emphasis rests in the application of theory and evidence in the development, implementation, and evaluation of communication and education programs, products, and tools.
Juliette Kendrick, MD, FACFP
Juliette Kendrick, MD, is a board-certified family physician and medical epidemiologist. She completed medical school at George Washington University, her Family Medicine Residency at the University of Rochester, and her Preventive Medicine Residency at CDC and at the State Department of Health in Denver, Colorado. Juliette has served as a medical epidemiologist, section chief, deputy branch chief, and Division-level Associate Director for Science during her 30 years at CDC. Much of her time at CDC has been spent in the Division of Reproductive Health. Juliette’s areas of particular interest include: maternal health during pregnancy, adverse effects of feminine hygiene products, bacterial vaginosis and other infections during pregnancy, tobacco use, influenza, emergency preparedness, and the use of social media to reach pregnant women and new mothers. She currently serves, among other duties, as the principal scientist for HHS for the text4baby program.
Senior User Experience Designer at ICFI – Ironworks
Larry has spent his career helping clients solve complex problems with forward thinking solutions. He specializes in gaining a deep understanding of businesses and organizations, while crafting digital solutions that address their unique needs. He has a Master of Science in Information Architecture and Interaction Design from the University of Baltimore, and he specializes in interaction design and digital strategy. He has designed web sites and web/software applications for a variety of clients including the U.S Department of Homeland Security, Delta Dental, U.S. Postal Service, Proctor & Gamble, Office of the Director of National Intelligence, U.S. Department of Agriculture, the U.S. Department of Treasury, University of Maryland University College, and the American Council on Education.
Senior Communications Advisor
Center for Tobacco Products (CTP)
U.S. Food and Drug Administration’s (FDA)
Sanjay J. Koyani is a Senior Communications Advisor in the U.S. Food and Drug Administration’s (FDA) Center for Tobacco Products (CTP). At CTP, Sanjay provides strategic communications direction on national communication campaigns, integrated digital communications and new media efforts, strategic partnerships, and evaluation strategies. Prior to CTP, Sanjay served as Director of Web Communications and New Media at FDA. In that role, Sanjay set the direction for FDA.gov and new media, including policy, digital strategy and execution, content management, analytics, usability, and partnerships. Prior to FDA, Sanjay served as a Senior Usability Specialist in the U.S. Department of Health and Human Services (HHS) Web Communications Division. At HHS, he led Web design and usability efforts and directed the development of award-winning evidence-based resources like Usability.gov and the Research-Based Web Design & Usability Guidelines (http://www.usability.gov/guidelines). Mr. Koyani holds a Masters of Public Health from the University of Tennessee and a Bachelor of Arts degree in Psychology from Purdue University.
Founder and Chief Scientist
Valdis Krebs is the Founder, and Chief Scientist, at orgnet.com. Valdis is a management consultant, researcher, trainer, author, and the developer of InFlow software for social and organizational network analysis [SNA/ONA]. InFlow maps and measures knowledge exchange, information flow, emergent communities, networks of alliances and other connections within and between organizations and communities. Since 1987, Valdis has participated in over 500 SNA/ONA projects.
Valdis is an often quoted expert on network analysis and network weaving. Before starting his own business, Valdis held various HR management positions at Disney, TRW, Toyota, and Ford. Valdis has undergraduate degrees in Mathematics & Computer Science, and a graduate degree in Organizational Behavior/Human Resources and has studied applied Artificial Intelligence.
Bradley George Kreit
Brad’s research since joining IFTF in 2009 has built on his background in anthropology and history by exploring how everyday challenges, decisions, and contexts shape long-term futures—both in individual lives and at larger scales. As co-director of the Health Horizons and Global Food Outlook programs, his interests lie in considering the different strategies and approaches people are using to navigate an increasingly complex web of choices. He frequently speaks at and facilitates meetings with health system, food, and consumer goods companies and regularly blogs at IFTF’s The Future Now site.
Brad previously served as research manager and then research director for the Health Horizons and Global Food Outlook programs. As a researcher, his focus has been issues involving food, health, and biological identity. He has written on how emerging life sciences and technologies are reshaping our understandings of illness, identity, and well-being, and how individuals are creating new ways of managing their health and health care. Before joining IFTF, Brad wrote about breakthroughs in medicine for the Advisory Board Company in Washington DC. Brad holds a BA in history from Connecticut College and an MA in anthropology from UC San Diego.
Gary L. Kreps, Ph.D.
University Distinguished Professor and Chair, Department of Communication
Director, Center for Health and Risk Communication
George Mason University
Gary L. Kreps (Ph.D., University of Southern California) is a University Distinguished Professor at George Mason University, where he, Chairs the Department of Communication, and Directs the Center for Health and Risk Communication. He studies health communication , health promotion, risk prevention, health disparities, quality of care, health informatics, and social change, published in more than 300 books, articles, and chapters. He is a Fellow of the American Academy of Health Behavior and has been recognized with numerous awards. He has attracted external research funding from many federal agencies, private foundations, and major corporations. Before joining the faculty at George Mason University, he served as Chief of the Health Communication and Informatics Research Branch at the National Cancer Institute, Dean of the School of Communication at Hofstra University, Executive Director of the Greenspun School of Communication at UNLV, and as a professor at Northern Illinois, Rutgers, Indiana, and Purdue Universities.
Ravee Kurian, MBA
Sapient Government Services
Ravee Kurian is a Vice President at Sapient Government Services. He has 20 years of public and private sector experience in areas such as strategic planning, strategic communication initiatives, end user experience research, and program management. Mr. Kurian has led multiple “thought-to-finish” projects that more recently include the development of strategic “digital enterprise” initiatives for various organizations. Clients include the National Cancer Institute (NCI), the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), US Citizenship and Immigration Services (USCIS), the US Marine Corps (USMC), and private sector companies such as United Airlines, Alcoa, Sprint, and UPS.
Chief Maven, socialShift
Lead Change Designer, RTI International
Professor, University of South Florida College of Public Health
Craig is an architect and designer of public health and social change programs. He is chief maven of socialShift, a social design, marketing and media consultancy in Sarasota, FL; Lead Change Designer at RTI International; and Professor in the College of Public Health at the University of South Florida. His current work focuses on the use of design thinking, social media and mobile technologies in social marketing and organizational change; the development of a community laboratory to mobilize local assets with innovative products, services and policies to shape the agenda for global aging; and the development of monitoring and evaluation systems for new media. Craig is the author of over 70 peer reviewed articles and chapters and serves on the Editorial Boards for several Journals. Dr. Lefebvre received his Ph.D. in Clinical Psychology from North Texas State University and produces and writes the blog On Social Marketing and Social Change.
Dana M. Lewis
Dana Lewis is most famous for creating the internationally-recognized weekly #hcsm (healthcare communications and social media) conversation on Twitter in January 2009. The weekly tweetchats have grown into a community (and industry) that spans five continents. She is also the interactive marketing specialist for Swedish Health Services in Seattle, Washington where she develops and implements social and digital communication strategies for individuals (from physicians to our CEO), groups, and the organization overall. Successful projects completed include the #SleepUp (5.5+ million media impression, 10,000 individuals directly engaged in 12 hours), a live streamed surgery, creating and administering a system-wide blog with dozens of Swedish bloggers ( www.swedish.org/blog), internal education programs reaching thousands of employees, and more. Dana’s other diverse experiences include: co-founding and organizing the first international social health ‘unconference’; building and managing a community engagement/social media team for a newspaper; and feature writing and media relations work that has led to placements in the New York Times and local and state-wide media coverage. She also serves on the advisory board for both the Mayo Clinic Center for Social Media and the health track of SXSWi. Dana completed her BA in Communications & Information Sciences in public relations and political science, with a minor in the Computer-Based Honors Program, at The University of Alabama. Roll Tide!
Vice President-Strategy, SapientNitro
Sue Lucas is an industry expert in multi-channel experience management. In 2009 Sue joined SapientNitro as Vice President – Strategy. In this role she has been instrumental in defining multi-channel strategies for brands including Target, Coke, Michelin, Celebrity Cruises, Cigna, American Airlines, and in support of the Federal Government Health market. Prior to joining Sapient, Sue held the position of Vice President, Internet Strategy and E-commerce for Walt Disney Parks and Resorts Online. With expertise in multi-channel marketing, sales, and service, Sue was responsible for an e-commerce engine that delivered $1.1 B in direct revenue to Walt Disney World and Disney Cruise Line. She led a 170-person multi-functional organization responsible for the strategy, design, development, and operation of Disneyworld.com, Disneycruise.com, Disneyvacationclub.com, and 15 international Parks & Resorts websites that drive business to Disney’s domestic parks. Sue holds an MBA in General Management from the Harvard Business School and a Bachelors of Science degree in Civil Engineering from Bucknell University.
Multi-platform Journalist, Editor, and Author
10,000 Words, Founder
Mark S. Luckie is a multi-platform journalist and editor, founder of the digital journalism blog 10,000 Words, and author of The Digital Journalist’s Handbook, a guide to the tools necessary to thrive in the digital newsroom. He currently serves as Creative Content Manager for Journalism with Twitter. Luckie has produced multimedia and interactive stories for the Center for Investigative Reporting, Entertainment Weekly, The Los Angeles Times, The Contra Costa Times, and is a former crime and justice reporter for The Daytona Beach News-Journal.
Co-Founder and CEO
Shadow Health, Inc.
David S. Massias is the co-founder and CEO of Shadow Health, Inc. which is a multi-disciplinary educational software developer of rich learning environments and Digital Clinical Experiences™(DCEs).
Prior to the establishment of Shadow Health, David was a partner with the V2R Group, focused on acquiring and commercializing university technologies (i.e., Red Lambda, Inc.), and a member of the PricewaterhouseCooper’s mergers and acquisitions group in their New York City and Chicago offices since 2000. As an adjunct Professor, David was honored with the 2008 Outstanding Faculty Award from the Masters of Science in Entrepreneurship Program at the Warrington College of Business at the University of Florida and serves on education centric boards such as the University of Florida’s Innovation through Institutional Integration.
Over the last decade David has advised strategic and financial buyers on their acquisitive structuring and due diligence requirements, which included GUS plc, Cerberus, New York Yankees, Bain Capital and AT&T to name a few. Prior to that David was with Buckingham Doolittle & Burroughs, specifically within reorganizations, spin-offs and multiple forms of divestitures and joint-ventures.
Ronne Ostby is an experienced social marketing professional, well-known and respected within the discipline. She has a passion for studying and applying social marketing and behavior change concepts and theories to society’s most critical health and well-being concerns. She has worked for nearly 15 years in the fields of social marketing and communications with proven expertise in behavioral theory innovation, strategy development, research and evaluation, creative planning and project leadership.At ICF she leads social marketing strategy design and formative audience-based research and manages integrated communications efforts.
Prior to joining ICF, Ms. Ostby led strategy development through in-depth consumer research for the White House National Youth Anti-Drug Media Campaign. Prior to joining the Executive Office of the President, Ronne was a senior director in AED’s Center for Social Marketing and Behavior Change. She led social marketing research, program development, and evaluation efforts, working with numerous U.S. federal agencies, including the Centers for Disease Control and Prevention (CDC) and National Institutes of Health (NIH), and several national nonprofit foundations. She has particular experience with issues affecting teens and tweens, including drug and tobacco use prevention and obesity prevention. She is an adjunct faculty member at American University, teaching Social Marketing and other graduate-level courses, and serves as Associate Editor for Social Marketing Quarterly.
Katie Delahaye Paine
Founder and CEO
KDPaine & Partners LLC
Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of “Measuring Public Relationships: The data-driven communicator’s guide to measuring success.” She also writes the first blog (Katie Paine’s Measurement Blog) and publishes the first newsletter (The Measurement Standard) dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of questions in order to help her clients better understand their relationships with their constituencies. She has worked with some of the world’s most admired companies including Raytheon, Hewlett-Packard, and Southwest Airlines. Most recently, her endeavors have been focused on providing cost effective measurement programs for non-profits, small businesses, and government agencies.
Web and Mobile Architect, IQ Solutions, Inc.
Richard Panzer is a web and mobile architect specializing in mHealth and digital communications. For more than 15 years, Mr. Panzer has designed and developed web solutions. He began his work in web technology in the mid 1990s at the Rochester Institute of Technology, where he received both his M.S. and B.F.A. degrees. At IQ Solutions, Mr. Panzer leads the research and development of web solutions and technology integration. He has worked on multiple projects and launched several award-winning solutions for various agencies at the U.S. Department on Health and Human Services (HHS), including various institutes at the National Institutes of Health (NIH). Recently, the IQ Solutions web team launched a redesign of the National Institute of Drug Abuse’s website, which included the first complete mobile website for an NIH institute. In addition, the team just released version 2.0 of My Dietary Supplements (MyDS) for the Office of Dietary Supplements. The MyDS app is designed to have one solution work on Apple, Android, and Blackberry mobile devices. Mr. Panzer’s goal is to design and deliver web content through standardized systems in all formats in order to reach consumers on their desktops, phones, tablets, e-Readers, and someday soon . . . their refrigerators.
Chief Technology Officer
Mark Pietrasanta brings more than 20 years of experience as a proven technology industry leader and strategist. As the lead technical strategist at Aquilent, Mark is responsible for identifying and nurturing novel technologies and executing them into viable solutions. He works as a strategic partner with customers, helping them identify, plan, and achieve their technology strategy, while fulfilling the goals of a transparent and participatory democracy.
As Chief Technology Officer, Mark has directed Aquilent’s involvement in developing its Technology Strategy Solution, which can assist federal agencies with their Cloud Computing strategies. He took the lead in Aquilent’s role with the GSA’s Office of Citizen Services and Communications (OCSC) and USA.gov. Through the implementation of the IT Road Map cloud infrastructure alone, OCSC cut its web hosting and infrastructure costs by more than 75% while increasing its capacity, flexibility, and ability to respond to new initiatives, whether driven by the White House or by the needs of the citizens.
In 2010, he received the 2010 Federal Computer Week Federal 100 Award, for his work in Cloud Computing.
Charlene Quinn, PhD, RN
University of Maryland Medical School
Dr. Charlene Quinn is an Associate Professor, University of Maryland Medical School where she directs mobile health studies. A former White House Fellow, senior Federal executive and Board member of a NYSE health care company, she has extensive government, business and research experience in health services policy, gerontology and health delivery technologies. In recent years, she has focused her research and clinical trial work on the use and development of mobile health to enhance the management of diabetes and other chronic diseases, working closely with the National Institutes of Health, the National Science Foundation, the Robert Wood Johnson Foundation, insurers and the private sector. Dr. Quinn is a recognized NIH pioneer scientist in mobile health, where her work was recently cited by the NIH Director, http://directorsblog.nih.gov/mobile-health-figuring-out-what-works/.
Founder and CEO
Ileana Quintas, Founder and CEO of IQ Solutions, established the company in August 1993 to fulfill her dream of providing effective health education programs to improve lives and enhance communities for all people. A certified health educator and expert in health communications and special populations, Ms. Quintas has a proven track record for creating customized solutions that achieve maximum impact for a diverse portfolio of government and nonprofit clients. Her integrity, strategic vision, and commitment to her dream have enabled her to grow IQ Solutions’ offerings to include innovative approaches to effective health messaging, with more than $41 million in corporate revenues. Today, IQ Solutions includes a staff of more than 300 multi-faceted and technically skilled solutionists—people dedicated to finding the right solution to what others may perceive as an unsolvable challenge. In recognition of her continued commitment and success, Ms. Quintas received the 2010 Maryland Entrepreneur Award of the Year. To #DHCX attendees, she invites us all to continue pushing, improving and advancing the science behind improving our Nation’s health.
Christine Alden Ramirez
Christine Alden Ramirez is a Senior Manager, Program Management at Sapient Government Services. She has 13 years of comprehensive experience in managing interactive design and development projects as a results-oriented business leader who reflects leadership, delivery, and client satisfaction. Ms. Alden Ramirez is trained in formal project management methodologies and skilled at building teams, organizing work, executing plans, and communicating with senior leaders. She is recognized for her unique ability to manage the day-to-day operations of application development and user experience design teams while balancing the strategic objectives and service delivery needs for multiple projects, including her recent work at the National Cancer Institute (NCI) and the National Institute of Nursing Research (NINR). Ms. Alden Ramirez works effectively to spearhead the launch of new projects, and applies innovation and creativity to fuel success.
Ernesto Ramirez, Ph.D. (c)
Joint Doctoral program in Public Health (Health Behavior) at San Diego State University and University of California, San Diego.
Center for Wireless and Population Health Systems (UCSD/CALIT2)
Ernesto is currently a doctoral student in the Joint Doctoral Program (Health Behavior) at San Diego State University and University of California, San Diego. He is currently working at the Center for Wireless and Population Health Systems (CWPHS). He focuses on how to use existing and new technologies to create persuasive systems that positively impact health behaviors. He is also the community organizer for Quantified Self, a global collaboration among users and makers of self-tracking tools.
Scott Shamp, Ph.D.
Jim Kennedy Professor of New Media
Director Of New Media Institute
Grady College, University of Georgia
Scott A. Shamp is the Director of the New Media Institute at the University of Georgia. The New Media Institute is an interdisciplinary unit created to explore the creative, critical, and commercial implications of new digital communication technology. In his new position as the Director of the New Media Institute, Dr. Shamp is helping students carve out careers in the rapidly evolving field of new media and helping companies map out strategies for success using new communication technologies. Dr. Shamp has provided consulting services for several companies including Disney, Delta, Turner, UPS, Coca-Cola, and First Union. During his tenure at the University of Georgia, Shamp has served as the Director of the Dowden Center for New Media Studies and the Director of Information Technology for the College of Journalism.
Michael Smith, MD
Medical Director and Chief Medical Editor
As medical director and chief medical editor at WebMD, Michael W. Smith, MD, is in charge of the medical team that is responsible for upholding the accuracy and credibility of WebMD content, including health news, features, videos, tools, and health reference information. He first joined WebMD in 1999, and now oversees a team of staff physicians and medical reviewers across the U.S. responsible for creating content and assuring its continued medical accuracy and relevance to the WebMD audience. Dr. Smith is a regular contributor to local and nationally syndicated television shows, radio stations, magazines, and newspapers across the country, speaking on everything from hangover remedies to navigating the Internet for accurate, credible health information.
As a general internist, Dr. Smith’s interest and knowledge span a wide array of medical topics. Arthritis is an area of personal interest to him, having developed ankylosing spondylitis in his college years. He is particularly interested in prevention and helping people live a healthy, active lifestyle and is an American Council on Exercise certified personal trainer. In 2012, Dr. Smith was selected to America’s Top Physicians by the Consumers’ Research Council of America.
Spoeth Strategic Communications, Inc. (SSC)
Shelly Spoeth is president of Spoeth Strategic Communications, Inc. (SSC), a consulting firm specializing in marketing and communications for the health and wellness industry. With more than 15 years of award-winning experience in agency, corporate and government settings, Shelly has managed campaigns for pharmaceutical and medical device companies, the Centers for Disease Control and Prevention (CDC) and a variety of health information and health care service providers. Prior to forming SSC in 2007, Shelly served as a health communications specialist onsite at the CDC, where she developed and implemented a HIV social marketing campaign that won numerous awards including the PR Week Public Sector Campaign of the Year. Prior to CDC, Shelly spent more than a decade in national PR agencies including Ketchum, Fleishman-Hillard and Cohn & Wolfe. She has been published in Public Health, Social Marketing Quarterly and Kotler and Lee’s Social Marketing: Influencing Behaviors for Good. Shelly also serves on the planning committee of CDC’s National Conference on Health Communication, Marketing, and Media and serves on the Board of Directors for the nonprofit Men Stopping Violence. Shelly received a Bachelor of Science degree in public relations with high honors and a concentration in Business Administration from the University of Florida.
Victor J. Strecher, PhD, MPH
Professor, University of Michigan Schools of Public Health and Medicine
Founder, HealthMedia, Inc., a Johnson & Johnson company
Dr. Strecher graduated in 1983 with an M.P.H. and Ph.D. in Health Behavior & Health Education at the University of Michigan. After positions at the University of North Carolina, Dr. Strecher returned in 1995 to University of Michigan, where he became Professor of Health Behavior & Health Education, Director of Cancer Prevention and Control in the University of Michigan’s Comprehensive Cancer Center and founded the Center for Health Communications Research. Dr. Strecher’s academic interests include research of interventions for health promotion, disease prevention and disease management. He has published over 100 journal articles and has been a leading investigator on over $45 million in grant-funded research studies. In 1998, Dr. Strecher founded HealthMedia Inc., an Ann Arbor-based company that disseminates digital health coaching interventions for health promotion and disease management to millions of users through health plans, employers, pharmaceutical companies and governments. In October, 2008, HealthMedia Inc. was purchased by Johnson & Johnson as their initial investment in the area of wellness and prevention. Dr. Strecher remains active in HealthMedia, Inc. and is a strategic executive consultant for Johnson & Johnson.
Senior Director, Digital Media
The National Campaign to Prevent Teen and Unplanned Pregnancy
Lawrence Swiader has spent his career studying the intersection of technology, media, education, and how it can better people’s lives. Currently, as Senior Director of Digital Media at The National Campaign to Prevent Teen and Unplanned Pregnancy he is attempting to change behavior through the innovative use of social media, games, video, mobile devices, and the Web. For ten years before that, he used technology as a tool to teach about the history of the Holocaust and to motivate people to act to end contemporary genocide. Whatever the digital intervention, measurement of behavior change and learning is essential. Lawrence oversees the evaluations undertaken to understand whether and how behavior is affected by the interventions.
Co-founder and CEO
As co-founder & CEO of Rock Health, a start-up accelerator at the intersection of health and technology, Halle Tecco is passionate about technology, social entrepreneurship, and healthy living. Halle also founded and ran Yoga Bear, a non-profit organization bringing yoga as well as additional opportunities for wellness and healing to cancer patients in over 200 partner studios and hospitals nationwide. She has also worked in business and product roles at Apple, Intel and Kiva.org. Halle earned a BS at Case Western Reserve University and an MBA at Harvard Business School, where she worked on projects for Pandora, Nike, NASA and Harvard Medical School. Halle has been named one of CNN’s 12 entrepreneurs reinventing healthcare.
Jeremy Vanderlan serves as the Technical Lead and Content Management System expert for the AIDS.gov website sponsored by the U.S. Department of Health and Human Services (HHS). AIDS.gov launched the first responsively designed dot.gov website for the Facing AIDS photo sharing campaign in November 2011. Capitalizing on that experience, AIDS.gov planned and developed a full redesign of the aids.gov website using responsive design, which launched in June 2012 in advance of National HIV Testing Day.
At ICF, Jeremy is the resident expert on mobile platform development and has represented ICF and AIDS.gov at events and technical conferences, including the mHealth Summit hosted by the National Institutes of Health (NIH), Mobile Health 2011, and a GSA Mobile First Webinar on responsive design. He is particularly interested in the topic of mobile health and its use for personal and often culturally taboo topics like mental health, depression, and sexually transmitted diseases. He will be speaking on the topic at the 2013 South by Southwest Interactive conference in Austin, Texas
Stephen P. Yang, PhD-ABD
Stephen P. Yang, Ph.D. is an Adjunct Faculty and Research Associate in the Center for Obesity Research (CORE.) at SUNY Cortland. He researches the effectiveness of using exergames (active video games) and technologies for children, adolescents, and adults with and without disabilities. Yang has been active in the field of exergaming since it’s’ infancy and has published and presented internationally and nationally. He is a contributor with the Games for Health (GFH) Project ( www.gamesforhealth.org), and consults with video game developers, toy and technology firms, and exergaming companies on products and services. In recognition of his expertise, he was appointed to the Board of Advisors of Exergame Fitness, is a founding member and Director of Research of The Exergame Network ( http://exergamenetwork.blogspot.com/ ), and has been interviewed for several national news services. Throughout all his research and collaborations, Yang wishes to see how exergames can be used as a potential Gateway Game to inspire people of all ages and abilities to be active and healthy for a lifetime. More information can be found at his blog www.exergamelab.org