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    Welcome to the new Eric Friedheim Tourism Institute…

    The faculty and staff at EFTI have worked diligently over the past 12 years to become one of the leading research centers in the United States on issues related to tourism.  Indeed, the Institute has performed  service and projects in Florida, the US and internationally including a number of projects in Africa, Asia, Europe, and the Middle East.

    Under the leadership of Dean Reid, EFTI has been recognized by the University of Florida as an area of opportunity, and as such, has received investments needed to expand its capability so as to become THE leading research center focusing on tourism scholarship within the State of Florida, the Nation and the world.  To this end, EFTI has developed a new structure which encourages innovation and leadership in tourism and tourism development. Specifically, EFTI continues to partner with the Tourism Crisis Management Institute, has joined forces with the National Laboratory for Tourism & eCommerce, and will be developing an International Laboratory for Sustainable Tourism Development.

    The research centers will focus on a range of domain-specific issues vital to travel and tourism while the Institute will focus solely on the future of tourism.  In particular, we will develop a series of programs that will monitor trends related to tourism; these will include climate change and its impact on communities, tourism planning and development of resilient tourism communities, alternative strategies for crisis management, the role of technology in shaping the tourism experience, and key trends in travel for Florida and the United States. The goal of this focus on tourism futures is to become a leading voice in the future of tourism.

    With this forward looking perspective, EFTI will be an essential resource for considering alternative approaches to tourism.  With this mind, we invite you to join us on this journey as a contributor and partner of the Institute and please contact us if you have any questions or issues that you think should be considered.

    Best wishes,

    Daniel R. Fesenmaier, Ph.D.
    Director and Professor
    Eric Friedheim Tourism Institute
    University of Florida

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