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    Tourism Analytics

    The Tourism Analytics program is designed to build stronger analytical skills of the students by combining:

    • Knowledge of the subject area (tourism, hospitality, destination management, etc.) as well as current trends and challenges in the industry that would require background in tourism analytics;
    • Training in research methods and statistics to emphasize conceptual understanding of problems and issues in the industry and methods that are used to solve them;
    • Building basic skills in data acquisition, warehousing, visualization and data mining using the social networks data as an example;
    • Learning software such as ArcGIS, MS Access, and SPSS with elements of programming languages (Python);
    • Providing opportunities to further build quantitative skills in the area of particular interest by taking approved electives from TRSM and other UF departments.

    Tourism Analytics Courses (12 credits)

    • Foundations in Tourism Analysis: Smart Destinations
    • Data Analysis in Tourism & Destination Management
    • Introduction to Data Mining with Social Networks
    • Spatial Analysis for Social Data

    For more information please contact Dr. Dan Fesenmaier –

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