Juan-Carlos tapped to co-manage international study
22 Juan-Carlos Molleda has been tapped to manage an international study to produce comparative country-by-country analysis with the aims of promoting professionalism of strategic communication practitioners through the Spanish-Portuguese speaking Latin American world. In addition to Molleda, the research will be managed by Ángeles Moreno (Universidad Rey Juan Carlos-ES) with the participation of University Luterana do Brasil (BR), Univesrity of Medellín (CO), University of Sao Paulo (BR), Univesity of Pacifico (CH), Technological Institute of Monterrey (MX), National University of Córdoba (AR), St Martin de Porres University (PE), University of Panamá (PA), Technical Particular University of Loja (EC) and the support of the key professional associations.
The president of the Communication Directors Association (Dircom), Montserrat Tarrés, and Ángeles Moreno, on behalf of the European Public Relations Education and Research Association (EUPRERA), signed the agreement to promote and deliver the most extended study about public relations in Latin American: the Latin American Communication Monitor (LCM). The LCM is a cross-national research organized by EUPRERA, sponsored by FCC y conducted by academic from 11 prestigious universities in Spain, United States and Latin America, which aims is advance the knowledge in the field of strategic communication.
El Latin American Communication Monitor has precedent in the European Communication Monitor (ECM), the main annual study about strategic communication in the world with participation of more than 2.700 communication professionals from 42 countries, eight printed editions from 2007 y and a record of academic and professional dissemination. The Latin American Communication Monitor takes part of the Global Communication Monitor, an ambitious project that will encompass diverse world regions.
The study is organized by EUPRERA as an integral part of its aims of promoting and stimulating the knowledge transference between academy and profession. “As a result of the experienced gained from the prestigious ECM study, we can only corroborate that a scientific knowledge-based practice contributes to prestige and empower communication roles. The Latin American Communication Monitor will enable transference of knowledge to the profession through the Spanish-speaking world and with special attention to Brazil too. Building bridges between these two continents through their shared culture and language with Spain is an opportunity for generating synergies for a best global development of strategic communication in the world”, asserts Ángeles Moreno, executive director of EUPRERA and manager of the study.
The Communication Directors Association (Dircom), collaborates closely with the ECM in Spain and is an strategic partner for the research in Latin America. Its board will participate in the presentations of the results of the study in Spain and Latin America in June and July. The aim of Dircom is share knowledge and networking with Latin America, being an strategic partner of this study both in its promotion and dissemination. Montserrat Tarres, president says: “its means to strengthening the role of Dircom on international initiatives for the development of corporative communication”.
The results of the study will be published at the end of June and will show the situation of public relations and strategic communication in Latin America, benchmarking a economic field more and more vigorous and dynamic.