University of Florida

Online Master of Science in Sport Management

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Innovative Research Initiatives in Sport Events

Given the increase in the number of sport events hosted by communities, i-RISE is a research group that aims to create a central hub that studies the business of sport events in the state of Florida and internationally. The i-RISE research group was introduced by Dr. Kaplanidou in 2013 and it aims to assist the sport event industry through research and consultation. Past research efforts have been support by the International Olympic Committee and regional sport and tourism organizations. Current research efforts are supported by Qatar University, Qatar and aim to examine the perceived legacy of the 2022 Qatar World Cup.

i-RISE Research Emphasis

Organize, plan and execute research that focuses on the demand and supply side of sport event business

Demand Side

  • Behaviors of sport event spectators, participants
  • Perceived sport event economic impacts
  • Perceived sport event social and psychological impacts

Supply Side

  • Sponsorship activation evaluation
  • Business networking legacies

i-RISE Research Tools

  • Web surveys
  • Paper and pencil surveys
  • Focus groups
  • Face-to-face interviews

i-RISE Deliverables

  • Data collection
  • Data analysis
  • Technical reports
  • Presentations
  • Predictive models of sport event consumer behaviors

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Sport Policy and Research Collaborative

SPARC is an interdisciplinary research collaborative within the Sport Management Program in the Department of Tourism, Recreation and Sport Management at the University of Florida. The purpose of SPARC is to produce relevant and timely research that addresses sport as a facilitator of the physical, social, and emotional health of individuals, and the economic health of communities. SPARC is comprised of sport management faculty within the UF Sport Management Program, as well as research and policy experts serving as associate members from both within and external to the University of Florida. The collaborative serves to bring together the talents of our faculty and bring cohesion to our individual research efforts and successes. Dr. J.O. Spengler serves as the Director of SPARC, and Dr. Michael Sagas provides support and oversight to the collaborative.

SPARC is the official research partner of the Aspen Institute’s Project Play. Project Play is a two-year project that will lay the foundation for the nation to get and keep more children active in sports, as a means of encouraging habits that promote health, fitness and well-being into adulthood. Dr. Spengler serves on the Project Advisory Committee. Project Play connects the silos among sport, policy, philanthropy, academic, media and other groups. As the official research partner of Project Play, SPARC supports the Project by identifying, aggregating and packaging the best available research on given topics for the national summit, program roundtables, and a national sports activity plan at the conclusion of the two-year project.

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To learn more about the University of Florida’s online masters in sport management and download a free brochure, fill out the fields below. You can also call (877) 665-3860 to speak to one of our Academic Coordinators about the masters program.

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