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Public Awareness and Education: Agritourism in Antigua and Barbuda (2012-2013)
The Antigua and Barbuda Ministry of Tourism has committed itself to developing agritourism as a tourism attraction within the two island nations. The Ministry concluded that there is both need for awareness of and education on agritourism and how it can properly function in both Antigua and Barbuda. In response, a series of awareness seminars were conducted in Antigua on the following topics: 1)What is Agritourism, 2) How to Partner to Grow Agritourism Products? 3) What is Packaging? How Do You Create Award Winning Packages in Agritourism? 4) Why is Social Media Necessary for Promoting Your Agritourism Business? and 5) How to Create a Winning Website? This ongoing project will result in familiarization tours for workers in the tourism industry, additional workshops and private consultations, training on Good Agriculture Practices (GAP), the development of an Agritourism Business Plan, and the creation of a Ministry of Tourism Agritourism Unit. This project is funded by Florida Association for Volunteer Action in the Caribbean and the Americas (FAVACA) and the Ministry of Tourism, Antigua and Barbuda. This project is led by Dr. Lori Pennington-Gray in conjunction with Jennifer Maynard (agritourism consultant for the Ministry of Tourism).
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