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Visit Gainesville Advertising Conversion Study (2012-2013)
The purpose of this study is to ascertain, utilizing a survey instrument, the overall effectiveness and return on investment of Visit Gainesville/Alachua County Visitors and Convention Bureau’s (VG/ACVCB) promotional efforts to attract visitors to Gainesville/Alachua County, Florida. By a determination of the conversion rate of information inquirers to tourists to the county, Visit Gainesville will be able to best document a favorable return on investment for the expenditure of tax dollars. This study will examine: 1) traveler characteristics, 2) information about traveler’s recent trip(s) to Gainesville/Alachua County (if applicable), and 3) marketing impacts of Visit Gainesville’s Visitors Guide, website, and social media accounts including Facebook, Twitter, and Pinterest. This project is led by Dr. Lori Pennington-Gray and her doctoral student, Ashley Schroeder. The project is funded by Visit Gainesville/Alachua County Visitors and Convention Bureau.
What is this view?
You are using a dynamic assistive view of the University of Florida site. It has all the same data and features of the original site but formatted just with assistive users in mind. It has links and content reorganized to aid assistive users and has controls at the bottom under assistive options that allow you to control key aspects such as font size and contrast colors etc.
This is not a separate text-only site, it's a dynamic view that uses unique technology from Usablenet to give assistive users better, more accessible access to the same content and features as all users that use the graphic view of the site.