University of Florida

Tourism Crisis Management Initiative

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Program Specifics

Upcoming Online Continuing Education Program in Tourism Crisis Management Dates

The next session of the online program will be announced at a later date. Please check back for updates.

Program Objectives

  • To enable leaders/organizations to prepare for crisis events that affect the well-being of their business and the tourism industry.
  • To enable leaders/organizations to evaluate current risk, identify critical external partners, and encourage necessary public policy that will lead to recovery.
  • To enable leaders/organizations to respond quickly and protect the destination image.
  • To enable the affected business to recover as soon as possible.
  • To engage industry professionals in a shared learning experience.
  • To provide a resource for future crises, aiding in execution of well thought out policies.

Program Topics

  • Module 1: Introduction to Tourism Crisis, Emergency Management, and Tourism Crisis Management– define crisis and describe the types of crises; define emergency management and discuss key elements; define crisis management and describe the factors that influence its applicability to the tourism industry
  • Module 2: Crisis Management Reduction of Risk– describe the steps your organization can take to prevent or mitigate the impacts of a crisis event
  • Module 3: Crisis Management Readiness– discuss the key factors to consider in selecting the crisis management team and steps to preparing the crisis management plan
  • Module 4: Crisis Management Response– share the steps to an effective crisis response
  • Module 5: Crisis Management Recovery– discuss business continuity and share key crisis recovery tasks

This 5-module program has been developed by the faculty at the University of Florida’s Tourism Crisis Management Initiative, in conjunction with tourism, travel, and operations subject matter experts. The program is taught by university faculty members and industry professionals who have honed their crisis management skills through experienced senior leadership and real hands-on operational experience.

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