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Public Affairs

How to Implement the Brand

Determined Spirit and Solid Orange from Clemson University homepage. Brief narratives that tell the story of how Clemson faculty, staff and students make a difference locally and globally are the primary approach that Public Affairs is using to support the "Determined Spirit" brand.

Public Affairs has created and is expanding a website that highlights "Determined Spirit" features. They include a television advertising spot in conjunction with print ads. The University's homepage spotlight module links to "Determined Spirit" features and the Solid Orange site.

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