Public Affairs

Clemson on Twitter

Twitter Logo Every day, millions of people use Twitter to create, discover and share ideas with others.

As a new communication medium, it can be a overwhelming to learn how to use it. Below is information to help new Twitter users.

What is Twitter?

Twitter is a free social networking and micro-blogging service that allows its users to send and read other users updates (otherwise known as tweets) which are text-based posts of up to 140 characters in length.

What is your goal?

One of the key things to do early on is to determine, why you want to use Twitter. Twitter becomes more beneficial to you when you provide value to others. Think about what problems you are solving for your followers. As there is no right or wrong with how to use Twitter, some goals might be:

    What is a good Twitter name?

    Twitter names can consist of letters, numbers, and underscores. Some considerations when choosing a Twitter name are:

    • Keep it short and avoid underscores
      For people who Twitter by phone, the underscore is hard to get to. You want a name that is fast and easy to enter on such devices.
    • Keep in mind that people want to find you on Twitter. Choose a name that is short but reflects who you are. Do not choose a name that is over your head.

    Provide a descriptive one line bio.
    You have 160 characters for your bio. Keep it descriptive so you do not miss out on potential followers. 

    Add a profile picture
    If your Twitter account is being used for University branding, include the official logo of your organization. If your Twitter account is not being used for corporate branding, add a picture of yourself.

    Customize your design
    A customized profile design also forms a crucial element in a successful profile. It shows a higher level of professionalism, uniqueness and gives the visitor a way to see you stand out! 
    Please contact your web team for help: PSA_WEB-L@clemson.edu

    Add the Twitter link to your website
    A link on your website allows visitors to go to your Twitter site, which can “humanize” your organization. Use the 
    Tweet Button to make sharing simple. It lets you share links directly from the page you’re on. When you click on the Tweet Button, a Tweet box will appear -- pre-populated with a shortened link that points to the item that you’re sharing. http://twitter.com/about/resources/tweetbutton

    Post Tweets that encourage people to re-post (re-tweet) them

    When posting messages from your organization, keep in mind that it is not good to just rehash press releases. Use your 140-character posts wisely. The smarter your post, the more likely is it that others will repost (re-tweet) it. That will make your posts known to other Twitter users, which can increase the number of followers. Based on a study by Sysomos, only 6% of tweets are retweeted. You can compare your own results with the average to analyze the success of your social engagement.

      Don’t be too self-promotional

      Don’t be afraid to point to links on other websites that are related. It shows your genuine interest is to benefit your followers, not just to promote your organization. Social networking is about building relationships. If you bother your friends with themes that are important only to you, they may not be your friends in the future.

        For additional help, visit the Twitter Help pages at http://support.twitter.com/groups/31-twitter-basics

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