Public Affairs

Brand Color Palette

Clemson University “owns” the color orange — a great asset for building a powerful brand. But as an institution with diverse needs, Clemson requires a palette of colors as comprehensive as its personality.

The color strategy for the new brand is to extend the palette beyond the primary orange, purple and white to include secondary colors. The inspiration for these colors is drawn from the natural beauty of the campus — the blue-gray waters of Hartwell Lake, the pale yellow of a sunrise over Tillman Hall, and the rich green and brown of the forests and fields that surround the campus.

These secondary colors provide a depth to the brand that will allow more variety and versatility in the development of marketing media while maintaining a coordinated, integrated look.

The Clemson University Alumni Association color palette uses the same colors established for the Clemson brand, with the exception of Howard’s Rock replacing Regalia.

Color Palette Swatch Library

Web specification target color values based on RGB

F66733 = Clemson Orange
522D80 = Regalia
FFFFFF = Fort Hill
000000 = Bengal Stripe
F9E498 = Anna's Lace
D4C99E = Hartwell Moon
B5C327 = Calhoun Fields

3A4958 = Blue Ridge
109dc0 = Gameday Sky
A25016 = Tillman Brick
562E19 = Centennial Oak
86898C = Innovation
566127 = Bowman Field
685C53 = Howard's Rock



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