//www.googletagmanager.com/ns.html?id=GTM-KZGK
Public Affairs

Wordmark Usage Standards

The official CU-ICAR logo is the keystone of our new identity program and is the only graphic mark approved to represent the center. The logo has two elements: logotype and supporting text. Different logo styles have been carefully designed to allow for flexibility when incorporating them into the design of your communication materials.

The logo may vary in size, but it should not be used extremely small (less than 1/2 inch). The supporting text should be dropped when the mark is used at a size that the words become illegible.

Style 1

Logo may be printed in black, white, PMS 165 (orange) or PMS 877 (silver)

one color CUICAR logo Download black and white, one-color logo.
Dimensions: 8 x 2 inches, 300 dpi, 5.5 mg

one color CUICAR logo reveresed
One-color reversed logo example

Style 2

Two color: PMS 165 (orange) and PMS 877 (silver). The two-color version may be used on a colored background that is not predominantly orange or gray in tone.

2 color CUICAR logo Download two-color logo.
Dimensions: 8 x 2 inches, 300 dpi, 5.5 mg

If the logo will be placed on an orange or a similar tone background, the following version should be used:

2 color CUICAR logo on orange background
Two-color with orange background example.

If the logo will be placed on a gray or similar tone background, the following version should be used:

2 color CUICAR logo on gray background
Two-color with gray background example.

Style 3

If the logo is placed on a predominantly orange or gray background, the color breaks under style 2 would apply. The chrome effect should be maintained on an orange background.

4 color CUICAR logo Download four-color logo.
Dimensions: 8 x 2 inches, 300 dpi, 5.5 mg

Incorrect Usage

The logo is not to be altered or replicated in any way. Always use the original art in a high resolution format.

The logo should not be scaled disproportionately, distorted or skewed. The typography has been custom created and does not exist outside of the original art. The logotype and supporting text cannot be keyed in on any computer.

The logo can be used vertically on banners or in other spaces that might require a vertical treatment. The logo should run from bottom to top.

Clemson University Wordmark

The Clemson University wordmark should be used on CU-ICAR communication materials. The use of the University’s overall identifying mark is important in connecting CU-ICAR to the University. The Tiger Paw is not appropriate for use as part of CU-ICAR’s identity except under certain circumstances. These circumstances should be determined by the Department of Creative Services.

Utility Links

Search

Text Only Options

Top of page


Text Only Options

Open the original version of this page.

Usablenet Assistive is a UsableNet product. Usablenet Assistive Main Page.