Public Affairs

Clemson’s Logo System — Academic Symbol

Academic Symbol Clemson University’s academic symbol is the stylized face of a tiger, based on the University’s centennial flag and coat of arms. Below the tiger face appear “1889,” the year of the institution’s founding, and a star, representing our military heritage. The academic symbol cannot be used by itself except in instances in which the associated branding in a communication piece is deemed strong enough to carry this mark. It has not built the equity to stand on its own as the Tiger Paw has over the years. Its preferable use is in association with a wordmark as described earlier. This mark should be reproduced in either Clemson Orange or white (Fort Hill).

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