University Logo: In the logo, the words “Clemson” and “University” and the two rules (lines) are justified. The vertical space between all four elements is equal. The rule weight is approximately half the weight of the letterforms in the word “University.” The word “Clemson” must be in either Clemson Orange or white (Fort Hill). The rules and “University” should always be the same color, either purple (Regalia) or white (Fort Hill). On black-and-white pages, the logo may be printed solid black. It can also be reproduced entirely in Clemson Orange. In some circumstances there might be a need for the logo to appear in another color. Those alternatives need to be approved in advance by Creative Services. The University logo is a federally protected mark and must always carry the registration ® mark.
Tiger Paw: Tiger Paw: The Tiger Paw must be tilted to one o’clock and reproduced in either white (Fort Hill) or Clemson Orange. It may be shaded in gray as a background element, but no type or other graphics can be placed on top of it. On black-and-white pages, the preferred use is to outline the Paw in a fine black line, providing the Tiger Paw with a white background. Other alternatives need to be approved in advance by the Trademarks and Licensing Office. The Tiger Paw is a federally protected mark and must always carry the registration ® mark.
University Seal: The seal’s use is restricted to the president, board of trustees, and groups and uses created or designated by the president’s office. The seal may be used on certificates that (1) are signed by the president, (2) are signed by the chair of the Board of Trustees, or (3) recognize a Universitywide award. Use of the seal on other types of certificates must be approved in advance by the president. It is recommended that certificates awarded by a particular unit of the University bear the official mark of the unit presenting the award. In two-color uses, it should be reproduced as shown in Clemson Orange and purple (Regalia). On black-and-white pages, the seal can be printed solid black. In some circumstances there may be a need for the seal to appear in another color. Those alternatives need to be approved in advance by Creative Services. The seal is a federally protected mark and must always carry the registration ® mark.
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