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Public Affairs

Clemson’s Logo System — Level Three

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Logo variations identifying college, department or unit name:
These logos need to adhere to guidelines stated earlier in terms of color, font and format except where noted below. The Tiger Paw or academic symbol can be used as part of the design, but no other symbol is allowed, except in instances where a University seal is determined to be appropriate and within guidelines. If no symbol is desired, a plain logo is acceptable. The college, department or unit name should be set in no more than two lines. The name must be set in Trade Gothic Bold No. 2 and in all capital letters. In cases where names begin with “College of” and “School of,” this portion should be set in upper and lower case (see examples) and cannot be excluded from the logo’s design. “Department of,” “Division of,” “Office of” should not be used. In some instances "Institute for," and "Center of/for" versions will be created at this level. Those logos should be treated the same as college and school logos. In the case a unit is named for a donor it should be typeset in all caps. Elements need to align as shown. Leading — the spacing between lines of type — might need to be refined in some cases. This is to be done only by the Creative Services’ design staff. All logos at this level must be approved by Creative Services before they are put into use.

Logos shown are for illustrative purposes and may not represent the actual logo version selected by a unit.

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