Whether a logo prints in one color, two colors or is reversed, it must appear against a background of sufficient contrast to provide clarity. Be sure to follow all color guidelines for the use of any logo. Please consult with Creative Services if you have questions or wish to use a logo in a way that might run contrary to these guidelines.
All new logos need to be approved by the Office of Creative Services before they are put into use.
Please submit a vector-version of the mark to Dave Dryden at firstname.lastname@example.org.
Any revisions to the logo once approved will require that it be resubmitted for approval. The approved logo will be kept on file.
Logos must be printed in the correct colors or be reversed in white.
Logos must be reproduced in a way that provides the best clarity. Special care needs to be taken when reducing any of the University’s logos. The method of reproduction determines how small a logo can realistically be reduced. Please consult with Creative Services to ensure that your use of a mark maintains the quality of the program.
Logos must always have a clear space around them where no other elements appear. No typography, other logos, graphics or photos may intrude upon the marks. Be careful not to place logos too close to the edge of the paper or a fold. The clear space needs to measure no less than the distance between the two rules underneath the word “Clemson.” If there are two lines of text under “Clemson,” then the clear space needs to be expanded accordingly.
All guidelines apply to both print and electronic applications, unless specified otherwise. For example, all official University logos must appear prominently, retain ample clear space, use approved colors, and maintain maximum clarity within all Web, e-mail and other electronic applications.
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