Public Affairs

Sign Design Guidelines

To aid the public in identifying and locating Clemson University facilities, an information system must be provided at all on- and offcampus facilities. This sign system will succinctly provide essential information to assist in wayfinding, edge delineation, and facility identification in a way that positively supports the University’s brand identity by correctly incorporating logos, typography and color.

University Wordmark: The Clemson University wordmark is the central element in the institutional identification program. When placed on University signage, the color of the wordmark should be all white and used whenever it is appropriate to visually identify the University. The wordmark must appear on either the front or back of all official signage.

Type Style Specifications: Concerning University signage, the typefaces Goudy OldStyle and Trade Gothic are only to be used for the Clemson University wordmark. The sans-serif face, Helvetica Neue, is to be used for all white vinyl letters placed on campus signage. University Planning and Design has the complete Sign Design Guidelines available in their office or on their Website. Please reference this document to fully understand the elements and principles of Clemson University’s sign program.

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