Communication Studies

Social Media Listening Center


The Social Media Listening Center at Clemson University is an interdisciplinary research lab and teaching facility that opened in early 2012. Envisioned by CIO Jim Bottum, the Listening Center brings together faculty, staff, students and external partners to support undergraduate creative inquiry, faculty research, pedagogy, and outreach through social media listening.

The SMLC has six large display screens that faculty and students monitor, similar to a small network operations center. Salesforce Radian6 provides the platform to listen, discover, measure and engage in conversations across the Web by capturing more than 150 million sources of social media conversations, including Facebook, Twitter, YouTube, LinkedIn, blogs and other online communities. The Radian6 summary dashboard provides a graphic display of social media content to convey sentiment, share of voice, trend information, geo-location data and much more.

Sample projects include student teams listening to:

  • the conversation among Millenials about an automobile brand to help another student team create an advertising campaign for a specific car.
  • conversations about emergency management issues to determine patterns in conversations that may help law enforcement deliver better services to citizens.
  • online conversation around college athletics. They are examining the words people use to describe college sports, patterns and conversations about different sports, and why differences exist in conversations around women and men's college sports.

At the university, the SMLC is a collaborative initiative between Clemson Computing and Information Technology, the Clemson University Cyberinstitute, the College of Business and Behavioral Sciences and the College of Architecture, Arts and Humanities.

The SMLC is Turning Heads and Making Headlines

Fox Carolina News was live from the SMLC on September 26th, 2013

´╗┐More News Stories about the SMLC

03.12.2014 - Clemson uses social media lab to track talk of missing flight (WYFF4)

03.12.2014 - Missing Plane (WSPA Channel 7)

02.21.2014 - Neknominate Deadly Drinking Game Videos Go Viral (Fox Carolina)

02.10.2014 - Social Media Peeping: How To Keep Social Media Info Private (WSPA Channel 7)

02.05.2014 - Clemson Students Monitor National Signing Day Trends (WYFF4)

01.25.2014 - The SMLC Partners With IL State, ADP, CBS Affiliate For State Of The Union (CU Media Relations)

10.18.2013 - ESPN Brings Spotlight, Social Media Buzz To Clemson (WSPA Channel 7)

10.12.2013 - The SMLC Gets Introduced On ESPN During The 2013 Boston Game (ESPN at the 1:18:55 mark)

10.02.2013 - The SMLC Is A Great Tool To Monitor Sentiment About The Shutdown (WBTV)

09.17.2013 - The SMLC Has The Ability To Track Social Media For Public Mood (The Anderson Independent Mail)

09.06.2013 - Clemson Media Relations Gives The SMLC A Shoutout (CU Media Relations)

02.04.2013 - Clemson Social Media Listening Center Analyzes Super Bowl Ads (WSPA Channel 7)

02.01.2013 - When It Comes to Social Media, Clemson is All Ears (Business Magazine Greenville)

For more information, please contact:
Brandon Boatwright
Associate Director of the Social Media Listening Center
416 Daniel

Utility Links


Text Only Options

Top of page

Text Only Options

Open the original version of this page.

Usablenet Assistive is a UsableNet product. Usablenet Assistive Main Page.