//www.googletagmanager.com/ns.html?id=GTM-KZGK
Clemson International Institute for Tourism Research & Development

Research Project

Sustainable tourism destination/centerpiece project for Floyd and Patrick Counties in Southwestern Virginia in the Rocky Knob area associated with the Blue Ridge Parkway

Principal Investigators: Dr. Jeff Hallo (PRTM, Clemson University) & Dr. Nancy McGehee (Hospitality and Tourism Management, Virginia Tech)

Associate Investigators:  Dr. John McGee (Virginia Geospatial Extension), Dr. Cari Goetchus (Planning and Landscape Architecture, Clemson), Dr. William Norman (PRTM, Clemson),

Funding Source: This was a joint university project, between Virgina Tech and Clemson University, with Virginia Tech serving as the lead investigating institution and Clemson serving as a partner; Sponsor: National Park Service/Blue Ridge Parkway and Blue Ridge Heritage Inc. (initiated through Cooperative Ecosystem Studies Units - CESU Network)

Project Description: This collaborative, interdisciplinary project was designed to assist the NPS/BLRI and BRHI in the joint development and planning of a sustainable tourism destination/centerpiece strategy for the Rocky Knob Heritage Project. The cooperative research effort actively involved key community stakeholders.  This approach was a high priority, given the project history and importance to the future economic sustainability of Floyd and Patrick Counties. The project involved integration of GIS/geospatial analysis, landscape analysis and planning, stakeholder interviews, and tourist  surveys to gather information necessary to identify the best strategies for the region. The project involved a multi-disciplinary team of experts and was integrated with graduate student training.

Objectives: 1) Define and inventory the Zone of Influence (ZOI) - asset/resource inventory and assessment, 2)Identify tourism needs - visitor surveys (current and potential), 3) Conduct gap analysis - integration and evaluation of data sources, 4) Make recommendations

Results:

July 2, 2009 press release " National study shows most travelers undeterred by economy"

Rocky Knob Final Report 2009

Utility Links

Search

Text Only Options

Top of page


Text Only Options

Open the original version of this page.

Usablenet Assistive is a UsableNet product. Usablenet Assistive Main Page.