Steve Cody, AS’77
As a journalism student experiencing his first co-op opportunity in the newsroom of the New York Times, Steve Cody found himself amid a bustle of scrambling reporters, buzzing news wire machines, and ringing telephones on August 8, 1974. It was the night Richard M. Nixon announced his resignation as President of the United States.
“The building was located in the middle of Times Square so it was in the center of everything,” Cody recalls. “And then the news about Nixon’s resignation came across and it was just crazy. It was the place to be for one of the most important news events of the 20th century.” Cody’s penchant for being in the right place at the right time continued during a six-month co-op at WGCH-AM in Greenwich, Connecticut, in 1975. Cody, who broadcast news and weather reports and also hosted a call-in show, was working the day news broke about a shocking murder in the posh New York City suburb involving a nephew of Senator Robert F. Kennedy. [The nephew, Michael Skakel, was arrested in 2000 and found guilty of murder two years later.]
Today, Cody credits his journalism co-op experiences with doing more than just giving him a front seat at important historical events. “Co-op was a vital part of my Northeastern experience because it brought everything to life,” he said.
The knowledge and real-world understanding Cody gained helped him bring to life Peppercom, a successful strategic communications firm he cofounded in 1995. From its humble beginnings in a one-bedroom New York City apartment, Peppercom has expanded to include offices in New York, London, Chicago, and San Francisco, providing clients like Whirlpool and Yahoo! with services including media and analyst relations, crisis counseling, interactive marketing support, and media training. It has been named agency of the year three times by public relations trade publications and is a finalist for best midsized agency of the year by PR News.
Co-op “filled out the picture and provided an opportunity to really see if that’s the career path you wanted to take,” said Cody. “For me, the two years of experience I received as a journalist were very important. I’ll forever be grateful to Northeastern.”