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USA Undergraduate/Graduate Bulletin 2014-2015


Chair: Mohan Menon (251) 460-6412
Professor Emeritus: Lynn Robinson
Distinguished Professor of Marketing: Williams
Distinguished Professor of Real Estate: Epley
Professors: Finney, Menon, Sneath
Associate Professor: Sharland

Department of Marketing web site
Three concentrations are available within the Marketing major: Marketing Management, International Business and Real Estate.    
All Marketing Majors are required to take the following four courses and choose one concentration area.    
MKT 336     MKT 374     MKT 384     MKT 479    
Marketing Management Concentration   
The Marketing Management Concentration prepares students for entry-level positions in sales and sales management, supply chain management, retailing, advertising, and market research.    
The following courses are required:    
MKT 375     MKT 380     MKT 382     MKT 385    
Choose one course from the following:   
MKT 350     MKT 376     MKT 379     MKT 381    
Marketing-International Business Concentration    
The Marketing-International Business Concentration prepares students for entry level positions with import-export firms, international departments of domestic firms, and firms based throughout the world.    
The following courses are required:    
ECO 330     MGT 334     MKT 477     MKT 310   
Choose one course from the following:    
ECO 363     MKT 350     MKT 375     MKT 376    
It is recommended that International Business students take two of the following courses as their non-business electives:    

IS 100     GEO 114     GEO 312    

Proficiency in a Second Language   
International Business students are required to demonstrate introductory-level proficiency in a second language by passing a foreign language proficiency examination as administered by the University of South Alabama Department of Foreign Languages and Literature or by successfully completing the second semester of any approved elementary sequence in a foreign language.   
Real Estate Concentration    
Real Estate students and career professionals are involved with specialties such as property management, valuation, financing, and underwriting, development and construction, law, and residential and commercial sales. The body-of-knowledge is excellent preparation to enter the profession directly or to enter graduate school. The material taught provides a valuable program for students who desire knowledge on parts of the typical market transaction as supplemental information to their major.    
The following courses are required:    
MKT 345     MKT 348     MKT 445     MKT 448    
Choose one course from the following:    
FIN 343     FIN 345     FIN 420     MGT 345    
Real Estate students are advised to enroll in the MKT 494 Directed study course as their business elective.   
Mitchell College of Business

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Date last changed: February 3, 2014 4:31 PM

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