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Marketing is a broad field entailing a wide variety of tasks involving the analysis, planning, implementation, and control of marketing programs (the strategies and tactics used by businesses to sell products and services to other businesses and people). The marketing curriculum at Kent State University consists of marketing courses designed to provide the student with a broad working knowledge of the theory and practice of marketing management.
Career Opportunities
The breadth of the marketing major opens a wide range of career choices to students including marketing management, brand management, advertising and promotion management, personal selling, public relations, starting a business as an entrepreneur and many other exciting opportunities.
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