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Advertising and Public Relations
The Advertising & Public Relations Program of the Media & Communication Arts Department at City College offers a Bachelor of Arts degree to a diverse, yet selective group of highly motivated students. In addition to providing a rigorous curriculum which explores current theories in integrated marketing, advertising, corporate communications, public relations, and communications management, the Ad/PR Program at City College is dedicated to delivering the sort of practical knowledge and hands-on experiences that students could only get by studying here in New York City, the communications capital of the world. Our program not only gives students access to global corporations, leading edge firms, and dynamic grass roots organizations, but to an engaged faculty that includes working professionals.
With City College's heritage of delivering academic excellence and access to an amazingly diverse student body, the Ad/PR Program is proudly committed to service learning and civic-minded projects, especially those that relate most directly to CCNY students and their communities. Such integrated learning gives students a greater sense of purpose, reinforcing that advertising and public relations can motivate positive social change.
SPECIAL ANNOUNCEMENT: Students who want to major in Advertising and Public Relations must apply for acceptance into our program, in addition to being accepted to CCNY through the admissions process. Application to the Ad PR major for SPRING 2014 is now open. Students interested in this major may apply for SPRING 2014 admission by downloading the application. Deadline for FALL 2014 acceptance is Friday, March 14, 2014.
IMPORTANT: Students must have completed Introduction to Media Studies MCA 101 or be enrolled in MCA 101 at the time you apply to this major.