Great photography tells the Clemson story, conveys the spirit of the University and compels others to look more closely. A photo is the first thing we see on a page. It can draw us in and fuel our imagination.

  • Put the subject in a relevant context and environment
  • Capture moments of real emotion: tenacity, spirit, challenge and achievement
  • Capture action and energy but keep the photo casual in attitude
  • Avoid posing subjects. Let them move around, perform their job and get comfortable.
  • Strive for a feeling of vitality
  • Try for a “natural” feeling, as if the subject is unaware of the camera

On brand photography examples, Clemson University, South Carolina

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