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Typography

Fonts are carefully designed to convey a personality, and these were chosen to convey Clemson’s personality. Some are formal, some casual, some bold and some elegant. All convey a different side of the Clemson brand and should be used as carefully as any other element of design.

Brand fonts are available to campus communicators who are producing marketing and promotional collateral. Contact Dave Dryden at 864-656-2469 or drydend@clemson.edu. The fonts are also installed on workstations in the Reference section of the Cooper Library for student use. Alternatively, purchase links are included below.

Goudy Old Style

The “legacy” font of Clemson that has been used for many years and is most associated with the brand because of its role in the logo.

Preview of Goudy Old Style, Clemson University, South Carolina

Goudy Old Style
Purchase

Trade Gothic Family

Our workhorse. A sans-serif font that is sophisticated and modern in style.

Note: Verdana is an acceptable alternative for times when Trade Gothic is impractical or unavailable.

Preview of Trade Gothic Family, Clemson University, South Carolina

Trade Gothic Family
Purchase

Zapfino

Formal script that is great for invitations, diplomas, certificates and other official documents.

Preview of Zapfino, Clemson University, South Carolina

Zapfino
Purchase

FG Saga

Friendly, casual font that works with the welcoming feel of the Clemson campus.

Preview of FG Saga, Clemson University, South Carolina

FG Saga
Purchase

Salvo Serif

This is a bold, serif font that hearkens back to the historic, collegiate styles of early Clemson.

Preview of Salvo Serif, Clemson University, South Carolina

Salvo Serif
Purchase

Titling Gothic FB

Titling Gothic is a modern style that is often used for headlines and subheads. It allows for a tightly condensed, modern look.

Preview of Titling Gothic FB, Clemson University, South Carolina

Titling Gothic FB
Purchase

Paw Hammer

Used exclusively by Clemson Athletics, this nostalgic font was created especially for Clemson's use.

Preview of Paw Hammer, Clemson University, South Carolina

Paw Hammer

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