Arts Group Adopts New Name, Identity
Sing. Draw. Play. Dance. Create. These five action words have been incorporated into a new logo for the cultural arts series at the college. Heartland Arts at Cowley, whose committee of college and community personnel began meeting last spring, adopted a new logo a couple of months ago.
Computer Graphic Arts Instructor Denise Irwin designed the logo. Connie Bonfy, director of institutional grants and arts programming at the college, said that since the name of the cultural arts series was changing, it was a good time for a new logo. “Denise and I met, and we listed all of the qualities of the series,” Bonfy said. “Heartland arts celebrates growth and moving forward.” Irwin presented several designs to the committee, which voted on the final logo.
The image includes a leaf, the sun, and the five action words. “It’s a very nice image,” Bonfy said. “It’s a stylized leaf and sun, and the part of the stem is pointing upward, which indicates growth. The horizontal text has a feel of representing the lay of the land.” Bonfy came up with action words—sing, draw, play, dance—after attending a summer workshop. “Diane Mataraza, the Florida-based instructor, believes that in branding, you should use action words to demonstrate what you do,” Bonfy said. “Denise developed and expanded upon the word idea. They look nice wrapped around the leaf like that.” Bonfy hopes the logo represents the series for many years. “This logo is interesting,” she said. “Ideally, we’ll go with it for a long time.”
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