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Marketing Concentration

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Find out what makes a Marketing concentration at D'Amore-McKim a cutting-edge choice for undergraduates, with insights from Marketing Professor Bruce Clark and Marketing student Bradley Applegate.

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From employers and salaries to industry sectors and job functions, learn about D'Amore-McKim marketing students on co-op.

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Creative, Fast-Paced Careers in Marketing

Product design, research, pricing, packaging, transportation, advertising, selling, and servicing: marketing impacts every one of these essential aspects of business. In your coursework, you’ll develop a deep understanding of the role marketers play in business and gain detailed insight into various aspects of marketing processes; including strategy, buyer behavior, market research and analytics, digital and mobile media, marketing communications, sales, services, and new product development. You’ll explore the changing economic, political, legal, ethical, and cultural contexts in which marketing strategies must be developed. And you’ll be prepared for promising careers in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management.

Curriculum Details

Find the full set of program requirements for our BSBA/Marketing and BSIB/Marketing degrees, including sample plans of study and co-op requirements, in Northeastern's 2016-17 Course Catalog. Upperclassmen: You should consult previous catalogs and your academic advisor to ensure your coursework is on track.

Required Marketing Concentration Courses Credits
MKTG 3301 — Marketing Management 4
MKTG 3401 — Marketing Research 4
Complete 8 Credits in Marketing Electives Credits
MKTG 2301 — Marketing and Society 4
MKTG 3501 — Marketing Analytics 4
MKTG 4310 — Retailing 4
MKTG 4420 — Sales Management 4
MKTG 4502 — Marketing in the Service Sector 4
MKTG 4504 — Advertising and Brand Promotion 4
MKTG 4506 — Consumer Behavior 4
MKTG 4508 — Digital Marketing 4
MKTG 4510 — New Product Development 4
MKTG 4512 — International Marketing 4


Bradley Applegate, BSBA'17 "Marketing pulls from both sides of my brain, analytical and creative. It is constantly evolving, always leaving me with a new challenge." — Bradley Applegate, BSBA'17

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Kayla O’Neill, BSBA'17 "I especially enjoyed my Marketing Research class because it gave us a chance to learn a hard skill (statistical software) and work with a real life company to design a market research survey."— Kayla O’Neill, BSBA'17

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