MARKETING HOME

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• Brand Management
  
  
• Business Cards, Printed Letterhead and Word Letterhead Templates
  
  
• Lapel Pins
  
• Name Badges
  
  
• How to Order Promotional Items



• Lists of Licensed Vendors
  
  
• Information for Vendors (How to Become Licensed)



• Visual Standards



• Branding History

STEP 1. Choose a vendor from one of the following licensee lists (available as PDF files; Acrobat Reader is necessary to view them)

UPDATED
Standard and Restricted Licensees now included in a single PDF file: Standard Licensees provide items for both retail and University use. Restricted Licensees provide items for University use only.
Alphabetical Listing
http://www.fau.edu/id0901f484801c57da   Sorted-by-Product Listing

STEP 2.

Work with the vendor to choose the product, develop a design concept, and determine proper logo use. All licensed vendors have access to the FAU Artsheets (below), which shows all logos available for use on promotional items. NOTE: Do not use a vendor if they ask you for the logo.
FAU Artsheet
FAU Mascot
FAU 50th Anniversary
FAU Departments  

STEP 3. Once you have a satisfactory quote from the vendor, submit a purchase requisition to the purchasing department .
STEP 4. Once a purchase order number has been secured, you may approve the vendor-designed product(s) and proceed with the order. After you approve the artwork, the vendor will work on your behalf to secure final approval through FAU's licensing system. Once approved, the product and/or merchandise orders will be fulfilled by the vendor.

If you have questions or concerns contact:
Dexter LaMont, FAU Licensing Administrator
777 Glades Road/ Ticket Office
Boca Raton, Florida
Phone: (561) 297-2953
Fax: (561) 297-0020

NOTE: The Purchasing Department will only approve requisitions for licensed vendors. If your preferred vendor is not included on the licensee list, the vendor may apply for a Standard License only. At this time, the University is not accepting applications for additional Restricted Licensees unless the applicant provides a unique product that is not available from a licensed vendor. Questions regarding licensed vendors should be e-mailed to dlamont@fau.edu.
Frequently Asked Questions about Licensing

Why have a licensing program?
A trademark licensing program gives the University control over its logos and marks, thus, ensuring the quality and consistency of all of the University's merchandise. It also enables the University to generate revenue from the sale of merchandise bearing its logos and marks. (Promotional items used by the University and its programs are not charged royalties.) The revenue is used to support and enhance many programs campuswide. Outside of the University, the trademark licensing program creates a cooperative and positive working relationship with the manufacturers and retailers who work with the University.

What qualifies as a trademark?
Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with the University qualifies as a trademark.

W hat products can be licensed?
Students, alumni and fans generate many great ideas for new University products. Products will be considered and must be approved by the Director of Athletics Marketing. No products will be licensed without the approval of the Director of Athletics Marketing. This ensures all products associated with the University are of high quality and good taste and, ensures the non-approval of potentially hazardous items.

Can an alumni or student group sell products using the University's marks as a fundraiser?

Before contacting local manufacturers regarding new products, designs, or an idea for a fundraiser, be sure to check with the Athletics Marketing Office. They will be able to identify local manufacturers to produce the items, saving everyone time and effort.