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Dr. Donald R. Cooper

Dr. Cooper

Donald Cooper, Associate Professor
School of Public Administration
Florida Atlantic University
5353 Parkside Drive
Jupiter, FL 33458

Phone:561-799-8640
E-mail: don.cooper@fau.edu
Fax: 954-762-5693

Donald R. Cooper is on the faculty of the School of Public Administration where he teaches research methods, statistics, and organizational behavior. As a veteran FAU faculty member, he has taught in the MBA, executive MBA, and currently teaches in the MPA and doctoral programs in public administration. He also served as the associate dean of the business school, director of the public administration doctoral program, and director of a research center. Cooper's Ph.D. is from Kent State University where his interdisciplinary studies focused on organizational behavior, communication, and measurement. In addition to grants, articles, books, and monographs, he has received several teaching awards from the College of Business and the College of Architecture, Urban & Public Affairs.

His textbook, Business Research Methods, (Irwin/ McGraw-Hill, 2008) was the first comprehensive business research textbook and continues its market leadership in graduate programs of North and South America, UK, India, and East Asia. Published in 6 languages, it’s in the 10th edition with several decades of teaching students around the world.  Cooper’s Marketing Research textbook, was released in 2006, also by McGraw-Hill.

Dr. Cooper is also the managing director of the Cooper Research Group, a customer satisfaction and market research consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. While on leave of absence in Paris in the 90s, he created IBM's customer satisfaction program for Europe, Middle East, and Africa. He also directed the marketing research that launched IBM's first consumer brand PC in Europe - ultimately becoming the Aptiva brand in the U.S.  Later he worked with Lenovo, the successor to ThinkPad. Currently, he provides senior management of electronics firms with brand, segmentation, and service/repair analysis. His firm also represents a wealth management consultancy in Shanghai, China.

Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and served as an U.S. Air Force Captain in the 1151st SAS during four years of active duty.

Education
  • Ph.D. Kent State University 1977
  • M. A. University of Akron 1968
  • B. A. University of Akron 1967
Areas of Speciality
  • Research Methodology, Applied Statistics, Organizational Behavior
Occupational History
  • Associate Professor, School of Public Administration, College for Design and Social Inquiry, Florida Atlantic University, Boca Raton, Florida 33431, 1992 -present
  • Sabbatical and Grant Leave: IBM Europe, Project Consultant for Customer Satisfaction and Market Research, Paris, France, 1989 - 1992
  • Florida Atlantic University, College of Business and Public Administration, 1976 -1989
    • Associate Professor, Administration
      Courtesy Appointment: Department of Management and International Business
    • Director of Doctoral Studies, 1985-1987 Director, Administrative Systems Research Center, Business, 1979 -1983
      Associate Dean, College of Business and Public Administration, 1980 -1982
  • Teaching Fellow, Kent State University, 1973-1976
  • Assistant Director of Corporate Personnel, Samuel Moore & Co. (Eaton Corp.) Mantua, Ohio, 1972-1973
  • Director, Air Force Institute of Technology Graduate Programs at NORAD (Headquarters, North American Air Defense Command), Colorado Springs, Colorado 1968-1972
  • Instructor, University of Colorado, 1968-1971
  • Graduate Assistant, University of Akron, 1967-1968
Consulting Experience
  • IBM U.S., IBM Europe, Carlson Marketing Group, Maritz Marketing Research, United Technologies (Pratt & Whitney Aircraft Group), Motorola, Sensormatic Corporation, Modular Computer Systems, and others (utilities, banks, hospitals, law firms, and government agencies).
  • Principal, Cooper Research Group, Inc.
  • Expert legal witness on research methodology, statistical analysis, and affirmative action-impact.
Military Experience
  • U. S. Air Force, Headquarters Command, 1151st SAS; Active duty 1968-1972. Rank: Captain
Research

Books

  • Cooper, Donald R. and Pamela S. Schindler . Video Cases DVD to accompany Business Research Methods, 10th ed., Burr Ridge, IL: Irwin/McGraw-Hill, 2008.
  • Cooper, Donald R. and Pamela S. Schindler. Instructor's Resource Guide to accompany Business Research Methods, 10th ed., Burr Ridge, IL: Irwin/McGraw-Hill, 2008.
  • Cooper, Donald R. and Pamela S. Schindler. Business Research Methods, 10th ed., Burr Ridge, IL: Irwin/McGraw-Hill, 2008.Cooper, Donald R. and Pamela S. Schindler. 经营研究方法, 9th ed., Taiwan: McGraw Hill International, 2008. (Chinese language edition).
  • Cooper, Donald R. and Pamela S. Schindler. Marketing Research, Burr Ridge, IL: Irwin/McGraw-Hill, 2007. (Spanish language edition)
  • Cooper, Donald R. and Pamela S. Schindler. Business Research Methods, International Student edition, Singapore: McGraw-Hill Education, 2007. (Thai language edition).
  • Cooper, Donald R. and Pamela S. Schindler. Video Cases for Marketing Research, 1st ed., New York: McGraw-Hill, 2006.
  • Cooper, Donald R. and Pamela S. Schindler. Instructor's Resource Guide for Marketing Research, 1st ed., New York: McGraw-Hill, 2006.
  • Cooper, Donald R. and Pamela S. Schindler. Marketing Research, 1st ed., New York: McGraw-Hill, 2006.
  • Cooper, Donald R. and Pamela S. Schindler. Business Research Methods, International Student edition, London: McGraw-Hill Education Europe, Middle East & Africa, 2006. 
  • Cooper, Donald R. and Pamela S. Schindler. Business Research Methods, 9th ed., Burr Ridge, IL: McGraw-Hill, 2006.
  • Cooper, Donald R. and Pamela S. Schindler. Instructor's Resource Guide to Accompany Business Research Methods, 9th ed., Burr Ridge, IL: Irwin/McGraw-Hill, 2006.
  • Cooper, Donald R. and Pamela S. Schindler. Video Cases to Accompany Business Research Methods, 9th ed., Burr Ridge, IL: McGraw-Hill, 2006
  • Cooper, Donald R. and Pamela S. Schindler. Compact Disk Research Supplement to accompany Business Research Methods, 9th ed., Burr Ridge, IL: McGraw-Hill, 2006.
  • Cooper, Donald R. and Pamela S. Schindler (with Boris Blumberg).
    Business Research Methods, European ed., London: McGraw-Hill Education Europe, 2006.
  • Cooper, Donald R. and Pamela S. Schindler. Business Research Methods, 7th ed., Taiwan: McGraw Hill International, 2006. (Chinese language edition).
  • Cooper, Donald R. and Pamela S. Schindler. Business Research Methods, 9th ed., Burr Ridge, IL: McGraw-Hill, 2006.
  • Cooper, Donald R. and Pamela S. Schindler. Marketing Research, 1st ed., New York:. McGraw-Hill, 2006.
  • Cooper, Donald R. and Pamela S. Schindler. 经营研究方法, 8th ed., Chinese edition, Taiwan: McGraw Hill International, 2004.
  • Cooper, Donald R. and Pamela S. Schindler. Business Research Methods, 8th ed.,   Burr Ridge, IL: McGraw-Hill, 2003.
  • Cooper, Donald R. and Pamela S. Schindler. Metodos de Pesquisa em Administracao. Sao Paulo: Bookman, 2003. (Portuguese: Brazil and Portugal)
  • Cooper, Donald R. and Pamela S. Schindler. Instructor's Resource Guide to Accompany Business Research Methods, 8th ed., Burr Ridge, IL: Irwin/McGraw-Hill, 2003.
  • Cooper, Donald R. and Pamela S. Schindler. Video Cases to Accompany Business Research Methods, 8th ed., Burr Ridge, IL: McGraw-Hill, 2003.
  • Cooper, Donald R. and Pamela S. Schindler. Compact Disk Research Supplement to accompany Business Research Methods, 8th ed., Burr Ridge, IL: McGraw-Hill, 2003.
  • Cooper, Donald R., Schindler, Pamela S., and Anthony Sherman. McGraw-Hill Course Website (www.mhhe.com/business/cooper8) for Instructors and Students of Business Research Methods, 8th ed., Burr Ridge, IL: McGraw-Hill, 2002.
  • Cooper, Donald R. and Pamela S. Schindler. Business Research Methods, 7th ed., Burr Ridge, IL: Irwin/McGraw-Hill, 2001.
  • Cooper, Donald R. and Pamela S. Schindler. Instructor's Resource Guide to Accompany Business Research Methods, 7th ed., Burr Ridge, IL: Irwin/McGraw-Hill, 2001.
  • Cooper, Donald R. and Pamela S. Schindler. Video Cases to Accompany Business Research Methods, 7th ed., Burr Ridge, IL: Irwin/McGraw-Hill, 2001.
  • Cooper, Donald R. and Pamela S. Schindler. Business Research Methods. New Delhi: Tata/McGraw-Hill, 1999.
  • Cooper, Donald R. and Pamela S. Schindler. Business Research Methods, 6th ed., Burr Ridge, IL: Irwin/McGraw-Hill, 1998.
  • Cooper, Donald R. and Schindler, Pamela S., and Jitendra Tewari Instructor's Resource Guide to Accompany Business Research Methods, 6th ed., Burr Ridge, IL: Irwin, 1998.
  • Cooper, Donald R. and Pamela S. Schindler. Cases for Use with Business Research Methods, 6th ed., Burr Ridge, IL: Irwin, 1998. 
  • Cooper, Donald R. and C. William Emory. Business Research Methods, 5th ed., Burr Ridge, IL: Richard D. Irwin, Inc., 1995.
  • Cooper, Donald R. and C. William Emory. 经营研究方法 , Chinese ed., Singapore: Times Mirrow Pte Ltd., 1995.
  • Cooper, Donald R. Instructor's Manual for Business Research Methods, 5th ed., Burr Ridge, IL: Richard D. Irwin, Inc., 1995.
  • Emory, C. William and Donald R. Cooper. Business Research Methods, 4th ed., Homewood, IL: Richard D. Irwin, Inc., 1991
  • Cooper, Donald R. Instructor's Manual for Business Research Methods, 4th ed., Homewood, IL: Richard D. Irwin, Inc., 1991.
  • Murdick, Robert and Donald R. Cooper. Business Research: Concepts and Guides. Columbus, OH: Grid Publishing, 1982.

Refereed Articles and Proceedings

  • "The Effects of International Trade on Economic Development: A Time-Lagged Structural Model. " Journal of Global Marketing, 15 (1) 2000. (with M. Mullen and J. Remsa)
  • “The Research Process Revealed in Fully Plotted Short-Short Fiction.” Public Voices, 2 (2), 1996. (with Jay Mendell)
  • "A Structural Equations Approach to the Examination of Employee Attitude Toward Unions and Union Participation. " International Journal of Management, 7 (3) 1990. (with R. Silverblatt, P. Korgaonkar, and B. Price)
  • "Priority-Setting Techniques for the Budgetary Process: An Experimental Comparison to Determine What Works." Experimental Study of Politics, 9 (1) 1990. (with M. Dantico)
  • "Rezoning Decision Making: Hearing Examiners Compared to Planning Commissions." Land Use Law and Zoning Digest, 40 (6) 1988. (with R.A. Brumback)
  • "Debate as a Resource for Public Policy Courses." Political Science Teacher, Winter, 1988.
  • "A Systems Method for the Identification of Variable Service Needs of the Elderly." Evaluation and Program Planning, 8, 1985. (with L. Kooperman and D. Clare)
  • "Retailers' Evaluations of Electronic Article Surveillance Systems: An Exploratory Study." Proceedings of the Academy of Marketing Science, May, 1985. (with D. Clare and P. Korgaonkar)
  • "The Effects of Appraisal Purpose and Training on Rater Characteristics." Proceedings of the Southern Management Association, Academy of Management, November, 1984. (with H. J. Bernardin and G. Abbott)
  • "Ethnicity and Personal Values Among Nigerian Students of Business." Journal of Social Psychology, 119, 1983. (with D. Clare)
  • "A Magnitude Estimation Scale for Human Values." Psychological Reports, 49, 1981. (with D. Clare)
  • "The Application of Communication Resources to Problems of Social Significance." Educational Resources in Communication/RCS, August, 1978.

Chapters and Monographs

  • "Sample Delphi Questionnaires," in C.M Moore, Group Techniques for Idea Building, Beverly Hills, CA: Sage Publications, 1987.
  • "Improving the Quality of Zoning Through the Use of Hearing Examiners," in Growth Management Techniques Monograph, Joint Center for Urban and Environmental Problems, 1988. (with R.A. Brumback)

Technical Reports of Grants and Contracts

  • “EasyServ Customer Survey Report” – IBM Personal Systems Group, (monthly), 1993 - present.
  • “IBM PC Company Commitment to Customer Satisfaction: 1st Half 99 Brand Summary” - Desktop, Mobile, and Server Brands. Carlson Marketing Group, July, 1999.
  • “IBM PC Company Commitment to Customer Satisfaction: 2nd Half 97 Brand Summary” - Desktop, Mobile, and Server Brands. Carlson Marketing Group, January, 1998.
  • “Latin American Satisfaction Analysis Using the IBM World-Wide Survey” - IBM Latin America, 1996 - present.
  • “Structural Equation/LISREL Model of IBM Mexico” - IBM Latin America, July, 1997.
  • “IBM PC Company Commitment to Customer Satisfaction: 1st Half 97 Brand Summary” - Desktop, Mobile, and Server Brands. Carlson Marketing Group, July, 1997.
  • “Survey Research Design for 1997 IBM World-Wide Channels Satisfaction/Audits & Surveys” - IBM Corporate Headquarters, May, 1997.
  • “IBM World-Wide Channels Satisfaction and Loyalty Analysis” - IBM Corporate Headquarters, April, 1997.
  • “Structural Equation/LISREL Modeling of Latin American Managed Accounts by Geography - IBM Latin America, April, 1997.
  • “IBM PC Company Commitment to Customer Satisfaction: 2nd Half 96 Brand Summary” - Desktop, Mobile, and Server Brands. Carlson Marketing Group, January, 1997.
  • “Business Partners 1995-96 Satisfaction Analysis” – IBM PC Company, November, 1996.
  • “Premier PC Servicer Survey” for the Dealer Channel - IBM PC Company, September 1996.
  • “IBM PC Company Commitment to Customer Satisfaction: 1st Half 95 Brand Summary” - Desktop, Mobile, and Server Brands. Carlson Marketing Group, August 1996.
  • “Aptiva Product Return Study” - IBM Consulting Group, Tarrytown NY, June, 1996.
  • “Aptiva Express Maintenance Customer Survey Report” - IBMPC Company, (monthly, 1995 - 1996).
  • “IBM PC Company Commitment to Customer Satisfaction: 2nd Half 95 Brand Summary” - Desktop, Mobile, and Server brands. Carlson Marketing Group, December 1995.
  • “Aptiva Express Nonresponse Bias Study” - IBMPC Company, September, 1995.
  • “IBM PC Company Commitment to Customer Satisfaction: 1st Half 95 Brand Summary” - Desktop, Mobile, and Server brands. Carlson Marketing Group, June 1995.
  • “EasyServ Site Comparison, Customer Survey Results: RTP vs. Technical Services Solutions” - IBMPC Company, (monthly, 1994 - 1995).
  • “IBM PC Company Commitment to Customer Satisfaction: 4Q94 Brand Summary” - Mobile, ValuePoint, PS/2, and Server brands. Carlson Marketing Group, January 1995.
  • “Evaluation of J.D. Power’s 1994 Desktop Personal Computer End-User Satisfaction Study” - IBMPCC, November 1994.
  • “IBM PC Company Commitment to Customer Satisfaction: 3Q94 Brand Summary” - Mobile, ValuePoint, PS/2, and Server brands. Carlson Marketing Group, October 1994.
  • “IBM PC Company Commitment to Customer Satisfaction: 2Q94 Senior Management Summary.” Carlson Marketing Group, August 1994.
  • “IBM PC Company Commitment to Customer Satisfaction: 2Q94 Brand Summary” - Mobile, ValuePoint, PS/2, and Server brands. Carlson Marketing Group, August 1994.
  • “1Q94 IBM Mobile Brand Interpretative Summary.” Carlson Marketing Group, June 1994.
  • “EasyServ Nonresponse Bias Study” - IBMPCC, May 1994.
  • “What Constitutes a Good Customer Satisfaction Survey:A Methodological Review” – IBM PCC, March 1994.
  • “The Consolidated HelpWare Report:A European Analysis” - Maritz Ltd. (UK) for IBM Europe, March 1994.
  • “Evaluation of Intelliquest’s Loyalty Regression Study” – IBM PCC, February 1994.
  • “The Influence of Sales and Service Satisfaction on Returning to the Dealer:An Automatic Interaction Detection Model” – IBM PCC, December 1993.
  • “Evaluation of J.D. Power’s 1993 Desktop Personal Computer End-User Satisfaction Study” – IBM PCC, October 1993.
  • “Evaluation and Implications of Reliability Ratings’ 1993 Study on 486 PC Reliability and Customer Satisfaction” – IBM PCC, September 1993.
  • “Item Weighting Study: IBM Survey of Remarketer Satisfaction” – IBM PCC, June 1993.
  • “A Methodological Review of Proposals for the Conduct of IBM Europe’s 1993 Marketplace Survey” - IBM European Headquarters, Paris, June 1993.
  • “Report on Loyalty and Satisfaction, IBM and Selected Competitors: A Discriminant Analysis” – IBM PCC, May/June 1993.
  • “Customer Satisfaction Research Design for the IBM PC Company Business (Brand) Segments” – IBM PCC, February 1993.
  • “European Market Segmentation by Country” – IBM PSBU, Europe, Middle East & Africa, July 1992.
  • “Brand Consideration and Purchase Decisions:IBM versus Competitors” – IBM PSBU, Europe, Middle East & Africa, April/May 1992.
  • “Executive Satisfaction Index Questionnaire: Multicultural Content Analysis and Testing” – IBM PSBU, Europe, Middle East & Africa, February 1992.
  • “The 1991 European Market Survey” - IBMPSBU, Europe, Middle East & Africa, December 1991.
  • “Market Differentiation Study: Conjoint Analysis of Large Accounts’ Preferences, UK” – IBM PSBU, Europe, Middle East & Africa /Corporate Management Committee, July 1991.
  • “Conjoint Analysis: Attribute Preference Study: UK and Germany” – IBM PSBU, Europe, Middle East & Africa / Corporate Management Committee, July 1991.

Unpublished Contract Research

  • Development of “Options by IBM” direct response questionnaire - IBM PCC, April, 1994.
  • Electronic Article Surveillance Installation Survey; Extended End User Questionnaire development, Sensormatic Electronics Corporation, August 1993.
  • Development of the IBM ThinkPad EasyServ Survey Program – IBM PCC, August 1993.
  • Revision of DRM (direct response marketing) customer satisfaction survey guide – IBM PCC, March 1993.
  • Evaluation of IBM PSBU’s Customer First program - Maritz Ltd. (UK) September 1992.
  • Revision of Customer Response Questionnaire – IBM PCC, April 1992.
  • Review of Channel - Product Value Brand Mapping – IBM PSBU, Europe, Middle East & Africa, March 1992.
  • Development of weighted importance techniques for PCD survey- IBM PCC, February 1992.
  • Content Analysis of Executive and DAM/SE Interviews – IBM PSBU, Europe, Middle East & Africa for Maritz Research, Ltd. (UK), February 1992.
  • Factor analysis of Remarketer Satisfaction data – IBM PCC, January 1992.
  • Development of questionnaire for European Marketplace Survey – IBM PSBU, Europe, Middle East & Africa /Burke Research, Ltd. (UK), June 1991.
  • Editorial Reviewer: John Wiley and Sons, 1983-1985; Irwin Publishing Company 1983-present.

Papers and Panel Reports

  • "Debate as a Pedagogical Device in Policy Analysis Courses," Proceedings of the Tenth Annual Conference on Teaching Public Administration, Washington, D.C., 1987.
  • "Upgrading Dissertations in Public Administration," Chair and Discussant: Research Section, National Association of Schools of Public Affairs and Administration, Annual Meeting, Miami, 1985.
  • "The Effects of Appraisal Purpose on Rating Effectiveness," Annual Meeting of the Academy of Management, 1985. (with H.J. Bernardin and G. Abbott)
  • U.S. Office of Personnel Management: National Public Management Research Survey Project, Advisory Panel Member, 1980-1984.
  • National Science Foundation; Panel Member on the Public Systems Methodology Grant; Department of Engineering Science and Systems, College of Engineering, University of Virginia, 1980.
  • American Lung Association: Statistician for the National Pilot Study on Respiratory Diseases, 1979-1981.
  • "Local Government Budgeting Practices in Florida," 37th Annual Conference of Municipal Finance Officers, Orlando, Florida, 1979. (with R.G. Orman)
  • "Power and Communication," Academy of Management Annual Meeting, San Francisco, 1979. (with D. Clare)
  • "A Delphi Analysis of Communication Resources," 63rd Annual Meeting of the Speech Communication Association, Washington, D.C., 1977.
Grants
  • The IBM EMEA PSBU Customer Satisfaction Program, IBM Europe, Paris, France 1991-1992.
  • Consumer Attitude Research for the Florida Public Service Commission. University of Florida, 1982.
  • Study of Aging Service Needs. Florida Atlantic University, 1981.
  • Center of Excellence Planning Grant. State of Florida, 1978-1979.
  • Budget Management Techniques. Joint Center for Urban and Environmental Problems, 1978-1979.
  • Course and Instructor Evaluation System. Florida Atlantic University, 1978-1989.
Teaching
  • Doctoral Courses Advanced Research Methods, Advanced Quantitative Methods, Organization Development and Change
  • Master’s Courses Applied Methods I, Applied Methods II, Organizational Theory and Behavior, Policy Analysis Techniques, Quality Improvement Management (TQM),
  • Undergraduate Courses Organizational Behavior, Environment of Business, Government & Society
  • College Distinguished Teacher of the Year Award, 1995
  • University Finalist, Distinguished Teacher of the Year, 1995.
  • University Distinguished Teacher of the Year Nominee, 1981
Honoraries
  • Beta Gamma Sigma National Business Honorary
  • Phi Kappa Phi National Honor Society
  • Pi Alpha Alpha National Public Administration Honorary
  • American Men of Science
  • The Future: A Guide to Information Sources
Service

University Service

  • Member University Sabbatical Committee, 2000-2002.
  • Member FAU Broward Research Seed Grant Committee, 1992.
  • Member University Promotion and Tenure Committee, 1985 - 1989.
  • Chairman University Steering and Policy Committee, 1979 - 1980.
  • Member FAU - FIU Applied Research Committee, 1978 -1983.
  • Member University Steering and Policy Committee, 1978 - 1980.
  • Member University Senate, 1977 - 1981.
  • Member University Research Committee, 1977 - 1980.
  • Member University Judicial Council, 1978 - 1985.

College or School Service

  • Member SPA Ph.D. Committee, 2003.
  • Member SPA Search Committee Jupiter Campus, 2003.
  • Member Ad hoc SPA Quantitative Methods Committee. 2001-2002
  • Member Doctoral Admissions Committee, 2001
  • Member Ad hoc Committee on Statistics/Research Methods, 1997-2001.
  • Member North Palm Beach Campus SPA Search Committee, 1997-8.
  • Chairman College of Urban and Public Affairs /College of Business
  • Committee on Teaching Business-Government-Society, 1994.
  • Member College of Urban and Public Affairs (CUPA) Teaching Incentive Program, 1994.
  • Member CUPA Promotion and Tenure Committee, 1993 - 1994.
  • Member CUPA Ph.D. Program Advisory Committee, 1992 - 1994.
  • Chairman CUPA College-Wide Course and Instructor Evaluation Program Committee, 1992 - 1993.
  • Chairman College of Business and Public Administration Promotion and Tenure Committee, 1985 -1988.
  • Member College of Business and Public Administration Promotion and Tenure Committee, 1983 -1985.
  • Chairman Ad hoc Curriculum Committee on Quantitative/Research Methods, 1988.
  • Member Ph.D. Admissions Committee, 1983 - 1987.
  • Member Curriculum Committee, 1979 - 1981.

Administrative

  • Director Administrative Systems Quality Improvement Program, 1979 - 1983.
  • Assoc. Dean College of Business and Public Administration, 1980 - 1982.
  • Director Course and Instructor Evaluation Program, 1978 - 1989.
  • Coordinator General Administration Courses, Department of Administration and Systems, 1977.
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