College of Business Administration
Department of Marketing and Entrepreneurship
Room 534, Business Administration Building
Tel: 330-672-2170
E-mail: marketing@kent.edu
Web: www.kent.edu/business/marketing

In today’s highly competitive business environment, successful managers must have a strong focus on providing customer satisfaction as well as the ability to research consumer needs, wants and desires; understand what these mean in terms of company offerings; and communicate the benefits of their products or services effectively. The Marketing minor helps students develop the perspectives and skills necessary to understand consumers and to provide customer satisfaction. Students completing the minor should be equipped to bring a marketing orientation to both profit and not-for-profit organizations.

MARKETING MINOR REQUIREMENTS (18 credits)
Course Title Credits
ECON 22060 Principles of Microeconomics 3
MKTG 25010 Principles of Marketing 3

35035 Consumer Behavior  
3
Choose from the following: 9
ENTR 27056 Introduction to Entrepreneurship (3)

MKTG 35050 Marketing Research (3)  

45045 Advertising and Promotion Management (3)

45046 Personal Selling (3)

45047 Advanced Professional Selling (3)  

45060 International Marketing (3)

45082 Service, Retail and Web-based Marketing (3)

45091 Marketing Seminar (3)

TOTAL 18

Requirement to declare the marketing minor:

• Minimum 2.50 cumulative GPA; or if freshman, no GPA required.
  

Requirement to graduate with the marketing minor:

• Minimum 2.50 GPA (including all attempts for 30000 and 40000 level courses) is required in the minor
  

Notes:

1. To earn a College of Business Administration minor, students must complete at least two courses in the minor at Kent State University on a graded basis. At least one of these courses must be at the upper-division (30000 or 40000) level.