International Experience in Marketing

Experience a two week course focusing on a combination of international marketing strategy and cross-cultural consumer behavior. The program will begin in London, England where students  will experience one of the world’s business and economic capitals. After experiencing London’s history and contemporary business practices, students will travel by high-speed train and ferry to the historic city of Dublin, Ireland, to witness their culture, history, and business practices.


  • Two week program studying International Marketing abroad
    • First week of the trip in London, England
    •  Second week of the trip in Dublin, Ireland
  • Experiences will include:
    • Visits to local businesses
    • Guest speakers from the local business community
    • Visits to sights and tourist attractions
    • Student observations of international consumer behavior
    • Unique consumption experiences
    • A t least one day trip to the surrounding countryside, including a visit to England's famed Stonehenge monument.
Soccer game between the Republic of Ireland and Scotland in Dublin
Soccer game between the Republic of Ireland and Scotland in Dublin
Showing a bit of Ohio spirit at the Cliffs of Moher in western Ireland.
Showing a bit of Ohio spirit at the Cliffs of Moher in western Ireland.

Based on their experiences in the classroom and abroad, the students will work from their journals to create a marketing plan to either introduce a product from the US to the UK or Irish market or vice versa. Students will work in teams to develop and present their marketing plan. The final presentation will act as the final exam for the course. 

Students should register for the intersession meeting of MKTG 45060 International Marketing . Students will also need permission prior to registration.

  • Tuition for a 3 Credit Course at Kent State University, plus an additional international study fee of $180
  • $1,750 Program Fee which will cover dorm style accommodations with continental breakfast,  travel from London to Dublin, day trips in England and Ireland and all of the group international experiences.
  • Passport
  • Airfare to London and from Dublin( airfare estimated to be $1,000-$2,000 based on current online fares)
  • It is recommended that students budget an additional $1,000 for daily expenses including food, entertainment, and transportation
  • Total estimated cost is $5,000

Scholarships up to $1,750 are available through the College of Business Administration.

Additional scholarship opportunities are available through the Office of Global Education.

Important Dates

  • Program Fee Deposit Deadlines
    • January 15, 2014($500)
    • March 15, 2014 ($500)
    • May 1, 2013 ($750)
  • Tuition and Course Fees: May 15th, 2014 (approx $1,400 for in-state tuition including course fee, charged through Bursar's office)
  • Cancellation:
    • Before April 15th, 2014 – Full Refund
    • April 15th – May 1st, 2014 – 80% Refunded
    • After May 1st, 2014 – Deposits are Forfeit


  • Regularly enrolled or qualified transient students at Kent State
  • Taken ECON 22060 Principles of Microeconomics and MKTG 25010 Principles of Marketing
  • Course is recommended for junior and senior students majoring or minoring in business
  • Registration via instructor approval

Passport Information

All participants are required to have a valid U.S. passport. Students are responsible for applying for and obtaining their own passports. For application information, please click here.

Flight Arrangements

Students are responsible for booking their own flights to London and from Dublin.  If students wish, they coordinate with one another to fly as a group.  Additional travel after the program is permitted for those students who wish to continue their trip.


For more information:
Dr. Pamela Grimm
College of Business Administration
Marketing Department
534 BSA

For scholarship information and academic advising:
Theresa Wallace
College of Business Administration
300 BSA

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