Public communication is an essential part of everyday life and business interaction. More than ever, traditional and new forms of media are being used by individuals, groups, and organizations to disseminate information to the public, and influence judgments, perceptions, values, and actions.
An understanding of media use, processes and effects is critical for success in a competitive marketplace. As such, a degree in public communication prepares students to enter a large number of careers, including marketing, advertising and other strategic communication professions, legal and political fields,as well as new and emerging fields in social media management and promotion.
The most recent job outlook statistics from the National Association for Colleges and Employers rank effective communication skills as the most important job characteristic employers consider when making hiring decisions, ranking above even technical skills.
Greater competence and training in Public Communication prepares students to work more effectively in a wide range of situations and to meet industry demands with communication theory and research.