The power of key messages revolves around three major factors:

1. Messages illuminate what an organization stands for.
2. Messages humanize an organization, illustrating that it is the myriad of stories about real people.
3. Messages help an organization take charge of and shape its communications, so that they tell its story on its own terms.

In the competitive environment of higher education, consistent messages help us create a distinctive identity with our various audiences. Use these messages whenever possible to reinforce Kent State’s stature as a major university providing inclusive, highest quality learning and broad access throughout our eight-campus network.