Materials from the 2010 Web Marketing Workshop presented by the University Communications & Marketing web team.
Web Marketing Workshop Agenda Pdf

10 Steps to Better E-Mail Marketing

• Will It Blend? Spam Edition
• Which Test Won Sony E-Mail
• Campaign Monitor E-mail Design Resources
  
• 10 Steps to Better E-Mail Marketing Presentation Pdf
  

Selecting and Optimizing Images for the Web

• University Photo Archive
  
• Selecting & Editing Images for the Web with Picnik Presentation Pdf
  
• Selecting & Editing Images for the Web with Photoshop Presentation Pdf
  
• Photoshop Tasks/Tutorial Pdf
  
• Image Files for Workshop

Usability Testing - What Is It? Why Should I Care?

• Usability Testing - What Is It? Why Should I Care? Presentation Pdf
• Northeast Ohio Usability Professional's Association (NEOUPA)
• Usability Professionals' Association 
• Nielsen Norman Group
• Crazy Egg (heat maps)
  

How to Use Google Analytics to Improve Your Site

• Analytics According To Captain Kirk (Matt Bailey, SiteLogic Marketing)
• Google Conversion University

Social Media Luncheon Panel

• Talking Points Slides Pdf
• Please pardon the havoc around this presentation. We wish our absent presenter a speedy recovery. When the microphone died, we opted to pause and regroup. Watch for an improved session in 2011. A panel facilitator would be helpful.
  

Tips & Tricks for Facebook & YouTube Administrators

• Facebook Developers Support  
• 9 Ways to Enhance Your Facebook Fan Page 
• YouTube Support for Account Creation
• Successful Online Video Marketing
• Tips & Tricks for Facebook & YouTube Administrators Presentation Pdf