News

Martha Warren Bidez, Ph.D., has been named director of the new Office of eLearning and Professional Studies, which launched uab.edu/online in May. The new office collaborates with deans across schools and provides support to ensure UAB's online offerings meet national best practices as measured by a comprehensive quality standard vetted by the Southern Association of Colleges and Schools (SACS). It will deliver greater access to programs while improving their quality and increasing revenues to continue UAB's growth trajectory.

Features

Got a minute? UAB is debuting its first-ever unified brand campaign: "Knowledge that will change your world." But how do you summarize a world-renowned university and medical center in six words — or 60 seconds?

“The importance of having a clear, recognizable brand cannot be overstated,” says UAB President Ray L. Watts. “In an environment as complex and decentralized as UAB, a brand will help unify, simplify, and define us. It also will help elevate our profile with the greater public as we communicate our relevance and value.”

Take a peek behind the scenes at the planning process, from the careful crafting of the message to the action on the set of a new TV commercial. You can also test your own UAB knowledge with an interactive quiz.