Editorial Plans

USF NEWS

Audience:

External media outlets; current and prospective students and their families; current and prospective faculty and staff; alumni; donors; community leaders; and other friends of the university.

Purpose:

The USF News Web site serves as the primary source of university news and information.

Content:

Major, big-picture news articles produced by professional news writers in the Office of University Communications and Marketing.

Submission Guidelines:

To submit content for USF News, please note the following guidelines.

  • Open a new document in Word.
  • Craft your story in Arial, 10 point, with 1.15 line spacing.
  • Do not include bullets or special characters.
  • Insert all hyperlinks.
  • Save your document.
  • Email your document as an attachment to the USF News contact for your college or division.

INSIDE USF

Audience:

USF System faculty and staff.

Purpose:

The Inside USF Web page and its accompanying weekly e-newsletter serve as the primary source of news and information for all university employees. Inside USF is published every Thursday.

Content:

Need-to-know employee information from the university's senior administrative offices, to include the President; the Provost; Business and Finance; Human Resources; Public Safety; Research and Innovation; Advancement; Student Affairs; University Communications and Marketing; and Information Technology.

Submission Guidelines:

To submit content for USF News, please note the following guidelines.

  • Open a new document in Word.
  • Craft your story in Arial, 10 point, with 1.15 line spacing.
  • Do not include bullets or special characters.
  • Do not insert hyperlinks. Instead, type the URL after the text you want linked.
  • Save your document.
  • Email your document as an attachment to Gina D'Alessio.
  • All submissions are due Tuesday at 5 p.m., two days prior to publication.

NEWS FROM THE COLLEGES

Audience:

Current and prospective faculty, staff and students.

Purpose:

The News from the Colleges Web page serves as a round-up of news and information from the colleges.

Content:

Faculty and staff research initiatives, findings and grants; faculty publishing, conference attendance and presentations; academic awards and scholarships; professional organization accolades; other relevant faculty, staff, student or alumni news from the colleges.

Submission Guidelines:

To submit content for News from the Colleges, please visit the News from the Colleges page, locate your college, and click Submit Content.

USF MAGAZINE

Audience:

Community leaders; alumni; donors; faculty and staff; and other friends of the university.

Purpose:

USF Magazine features stories that raise the university’s profile by demonstrating a tangible impact on the local, national and international community.

Content:

Stories about research and innovation; student success; community engagement; global reach; national awards and recognition; new programs, initiatives and facilities; athletics; and fundraising.

Submission Guidelines:

To suggest content for USF Magazine, email Anne Scott.

USF FACEBOOK PAGE

Audience:

The USF Facebook audience includes current USF students, alumni, prospective students, faculty, staff, parents of USF students and fans of the university.

Purpose:

The USF Facebook page allows the Office of University Communications and Marketing to share articles, photos, and videos that tell the USF story to a global and diverse audience.

Content:

USF news stories and videos; campus-wide events and traditions; prestigious awards and honors; important deadlines; university initiatives; athletic victories; and school-spirit items.

Submission Guidelines:

To suggest content for the USF Facebook Page, email Stephanie Harff.

USF FOURSQUARE PAGE

Audience:

The USF Foursquare audience is primarily current USF students, but also includes prospective students, faculty, staff and other campus visitors.

Purpose:

Our Foursquare page encourages students to become an active member of the student body by exploring various venues throughout the university. Through tips and to-do lists, we aim to demonstrate to prospective students that USF and Tampa Bay is an active and exciting community.

Content:

Tips that share historic facts and propose fun activities at a various campus buildings.

Submission Guidelines:

At this time, the Office of University Communications and Marketing does not accept submissions to the USF Foursquare page.

USF LINKEDIN PAGE

Audience:

The USF LinkedIn audience includes business-minded USF students, alumni, faculty, staff and prospective employees.

Purpose:

The USF LinkedIn page is used to promote USF as a desirable place to learn and work.

Content:

USF news stories and videos; prestigious awards and honors; major research projects; academic success; and university initiatives.

Submission Guidelines:

At this time, the Office of University Communications and Marketing does not accept submissions to the USF LinkedIn page.

USF LIFE TUMBLR

Audience:

The majority of the USF Tumblr audience is current and prospective students, but also includes recent alumni.

Purpose:

The USF Tumblr blog showcases campus life and student work through artistic mediums and user-generated content.

Content:

Pictures and videos of student music, dance and theatre performances; campus public art; student-made videos, paintings, drawings, fashion, pictures, writings, food; and other USF-related artwork.

Submission Guidelines:

Submissions for the USF Tumblr can be sent through the "Submit" button at the top of the USF Tumblr site.

USF NEWS TWITTER PAGE

Audience:

The USF Twitter audience includes current and prospective students, current and prospective employees, alumni, donors, community leaders, external media outlets and other friends of the university.

Purpose:

The USF Twitter account is used for real-time communication with audience members looking for information about the university.

Content:

USF news stories and videos; events on campus; prestigious awards and honors; important deadlines; university initiatives; athletic victories; and school-spirit items.

Submission Guidelines:

To suggest content for the USF Twitter Page, email Stephanie Harff.

USF CHANNEL ON YOUTUBE

Audience:

The USF YouTube channel audience includes current and prospective students, current and prospective faculty and staff, alumni, donors, community leaders, external media outlets, and other friends of the university.

Purpose:

YouTube is a vehicle for the University Communications and Marketing Office to further brand awareness and tell the USF story.

Content:

University television spots; USF News stories; videos produced by other USF colleges and divisions and approved by University Communications and Marketing.

Submission Guidelines:

To submit videos for the USF Channel on YouTube, your video must be:

  • No larger than 2GB.
  • No more than 10 minutes in length.
  • Saved in an acceptable format. (Click here for details.)
  • Approved by the USF Office of Communications and Marketing.
  • To submit your video for consideration, email Peter Howard.

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