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Marketing - B.B.A.

COLLEGE:    College of Business Administration   
DEPARTMENT:    Department of Marketing and Entrepreneurship
Room 534, Business Administration Building
Tel: 330-672-2170
E-mail: marketing@kent.edu
Web: www.kent.edu/business/marketing

DESCRIPTION:    The Bachelor of Business Administration in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing). It offers breadth of knowledge, choice of courses and flexibility in scheduling. The Marketing major can be completed with 24 credit hours made up of 15 hours of required courses  and 9 hours to be selected by the student from the list provided. This program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field. Accordingly, the program gives students a generalist’s perspective and working knowledge of the theory and practice of marketing. Students learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell products to consumers and other businesses. Typically, the more traditional lecture format is used by instructors in this program.

Combined Baccalaureate/Master's Program in the College of Business Administration and Graduate School of Management: Students must have earned 90 semesters hours to apply for the Combine Baccalaureate/Master's Program in the College of Business Administration. In addition, they must meet the GPA requirement of 3.30 after 90 semester hours

CAREER OPPORTUNITIES:
The breadth of the Marketing major opens a wide range of career choices to students including marketing management, brand management, advertising and promotion management, personal selling, public relations, starting a business as an entrepreneur and many other exiting opportunities.

ADMISSION
REQUIREMENTS:
General Admissions for Freshman Students: Students most likely to be admitted and succeed at the Kent Campus are those who have graduated with at least 16 units of the recommended college preparatory curriculum in high school, who have achieved a cumulative high school grade point average of 2.5 or higher (on a 4.0 scale), and whose composite ACT score is 21 or better (980 combined critical reading and math SAT score). For more information on admissions, visit the Admissions website for new freshmen. For more information on admissions, visit the Admissions website for new freshmen.

Transfer Student: A cumulative GPA of at least 2.50 is required for admission into the College of Business Administration. Students who have previously attended Kent State and have completed (or the equivalent of) COMM 15000, ENG 11011, ENG 21011, MATH 11010 and MKTG 25010 must have earned a minimum C (2.00) grade.

GRADUATION
REQUIREMENTS:
Minimum 121 total credit hours  and  39 upper-division hours for graduation. Minimum 2.50 GPA overall and 2.50 GPA in major required for graduation. Minimum C (2.00) grade in COMM 15000, ENG 21011, MATH 11010 (or placement out of MATH 11010), MKTG 25010.   
LANGUAGE
REQUIREMENT:
    None

STUDY ABROAD/AWAY OPPORTUNITIES:    There are many Study Abroad/Away Opportunities, for more information contact the Office of Global Education.   
PROGRAM FEE:    $85/semester   
ACCREDITATION:    Association to Advance Collegiate Schools of Business

STUDENT
ORGANIZATIONS:
American Marketing Association;Collegiate Entrepreneurs Organization; Pi Sigma Epsilon; Collegiate Business Association; Delta Sigma Pi; Net Impact Kent State University

GRADUATE
PROGRAMS:
Master of Business Administration: Accounting, Finance, Human Resource Management, Information Systems, International Business, Marketing (M.B.A.)

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