Skip Navigation
Phone directory
*To search for student contact information, login to FlashLine and choose the "Directory" icon in the FlashLine masthead (blue bar).

Marketing Minor

College of Business Administration
Department of Marketing and Entrepreneurship
Room 534, Business Administration Building
Tel: 330-672-2170
E-mail: marketing@kent.edu
Web: www.kent.edu/business/marketing

In today’s highly competitive business environment, successful managers must have a strong focus on providing customer satisfaction as well as the ability to research consumer needs, wants and desires; understand what these mean in terms of company offerings; and communicate the benefits of their products or services effectively. The Marketing minor helps students develop the perspectives and skills necessary to understand consumers and to provide customer satisfaction. Students completing the minor should be equipped to bring a marketing orientation to both profit and not-for-profit organizations.

MARKETING MINOR REQUIREMENTS (18 credits)   
Course    Title    Credits   
ECON    22060    Principles of Microeconomics    3   
MKTG    25010    Principles of Marketing    3   

35035    Consumer Behavior  
3   
Choose from the following:    9   
ENTR    27056    Introduction to Entrepreneurship (3)

MKTG    35050    Marketing Research (3)     

45045    Advertising and Promotion Management (3)

45046    Personal Selling (3)

45047    Advanced Professional Selling (3)     

45060    International Marketing (3)

45082    Service, Retail and Web-based Marketing (3)

45091    Marketing Seminar (3)

TOTAL    18   

Requirement to declare the marketing minor:

  • Minimum 2.50 cumulative GPA; or if freshman, no GPA required.

Requirement to graduate with the marketing minor:

  • Minimum 2.50 GPA (including all attempts for 30000 and 40000 level courses) is required in the minor

Notes:

  1. To earn a College of Business Administration minor, students must complete at least two courses in the minor at Kent State University on a graded basis. At least one of these courses must be at the upper-division (30000 or 40000) level.
Text Only Options

Top of page


Text Only Options

Open the original version of this page.

Usablenet Assistive is a UsableNet product. Usablenet Assistive Main Page.