Entrepreneur of the Week: Jada Hobson
Name: Jada Hobson
Position: CEO & Founder of The INDI Group LLC
Major: Applied Communications
Minor: Photo Illustration
Business: The INDI Group LLC
Non-Profit: Destination Dream
What made you want to start your business: I’ve always been a stickler for being yourself and doing what makes you happy through personal branding and INDI is a reflection of that. INDI stands for“Individuality” and serves as a platform to get artists brands off the ground, so when I had to think of what I wanted to do in life the only two things that came to mind were my camera and being myself. My camera is my ultimate happiness, it serves as my extra pair of eyes for how I see the world and being an individual has always been apart of my lifestyle.
So after realizing my passion for individuality and my love for photography and video, I chose to make a collective branding business where I can work for myself while working to help others and I have realized that in this life my sole purpose is to be myself while inspiring others to do the same.
Greatest business accomplishment: So far my greatest business accomplishment has been reaching my Kickstarter goal. After I reached my crowd-funding goal in December the publicity and hype for INDI and Destination Dream took off more than I expected.
How has the Launch Pad Helped: The Launchpad has helped my business by giving me the tools to receive the necessary information that I need to be a successful entrepreneur. I meet with Stacey Banks twice a month to go over my business plan and ideas for INDI. Although she is a business consultant she doesn’t treat me like a client. She shows interest in my business and my ideas, which is what keeps me coming back to the Launch Pad.