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Global Advertising and PR

Course Title:
Global Advertising and Public Relations in London
Professor Contact Information:
Danielle Coombs         Office: 204B Franklin Hall
dcoombs@kent.edu   330-672-2572

Application Deadline:
December 1st, 2013

Program Dates:

May 16 - 31, 2013

Course Description:
Students will examine and compare advertising policies and practices between the United States and United Kingdom across a number of domains, including product categories (health and beauty, fashion, sport, music, etc.) and brands, regulations, and ethical considerations.  In London, students have the opportunity to expand and ground this knowledge by meeting with experts and producing reflective analyses of their content areas.  The course website - KentInLondon.com - includes photos, videos and stories showing the students' experiences of past students' work.
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