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International Experience in Marketing

Course Title:
International Experience in Marketing -
United Kingdom and Ireland
Professor Contact Information:
Dr. Jennifer Johnson    Office: 530 BSA    330-672-1259

Application Deadline:
February 15th, 2013

Program Date:
May Intersession 2013
Course Description:
Experience a two week course focusing on a combination of international marketing strategy and cross-cultural consumer behavior. The program will begin in London, England where students  will experience one of the world’s business and economic capitals. After experiencing London’s history and contemporary business practices, students will travel by high-speed train and ferry to the historic city of Dublin, Ireland, to witness their culture, history, and business practices.

Experiences will include:

  • Visits to local businesses and guest speakers
  • Observation of international consumer behavior
  • Unique consumption experiences
  • Visits to sights and tourist attractions
  • At least one day trip to the surrounding countryside, including a visit to England's famed Stonehenge monument

Based on their experiences in the classroom and abroad, the students will work from their journals to create a marketing plan to either introduce a product from the US to the UK or Irish market or vice versa. Students will work in teams to develop and present their marketing plan. The final presentation will act as the final exam for the course.

Students should register for the intersession meeting of MKTG 45060 International Marketing and have taken ECON 22060 Principles of Microeconomics and MKTG 25010 Principles of Marketing.
Course is recommended for junior and senior students majoring or minoring in business.

Program Costs:
Students must pay for 3 credit hours of tuition, a $180 international study fee and a program fee of $1,500.  The program fee includes dorm style accommodations with continental breakfast, travel from London to Dublin, day trips in England and Ireland and all of the group international experiences.

Students are also responsible for round trip flight to Europe and meals.  The total estimated cost is $5,000.

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