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Marketing and Entrepreneurship Senior Honors Theses

Last Name First Name Year sort descending Title Advisor(s)
Brobst
Natasha
2009
Emotional Marketing: Why Do Customers Ignore Logic?
Donald Thacker
Smer
Eric
2007
Can China Make it Snow in May?
Donald Thacker
Murtha
Katie
2006
A Classification of Qualitatively Different Patterns of Shopping Behavior
Paul Albanese
Kight
Tai
2003
The Effects of Interactive Imagery on Aided and Unaided Recall
Paul Albanese
Sagun
Therese
2003
Steubenville: Will It Survive?
Richard Skinner
Davis
Shiva
2001
Listenin' to Mrs. Jones: A Critical Analysis of Nike's Marion Jones Advertising Campaign
Kimberly Schimmel
Sylvester
Andrea
1983
Blossom Festival School Theatre 1982 -- A Marketing Research Analysis
Richard Skinner
Kremyar
Andrew
1981
The Effects of Emotional Appeals in Advertising and Their Implications for Managerial Strategy
Saeed Samiee
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