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Dr. Deborah Spake

As dean of the college, Spake will be responsible for such matters as the development and supervision of the program budget, recommendations regarding the appointment and retention of all staff, recommending and implementing program and course offerings, establishing course assignments and workloads, assisting in the administration of the university’s personnel and affirmative action policies, and enforcing all university regulations, policies and procedures.

Prior to her current position, Spake was assistant dean for assessment at the University of South Alabama’s Mitchell College of Business. She has taught marketing at the University of Alabama in Tuscaloosa, Ala.; the University of Alabama at Birmingham in Birmingham, Ala.; Western Michigan University in Kalamazoo, Mich.; Fachhochshule Worms (University of Applied Sciences) in Worms, Germany; and the University of South Alabama in Mobile, Ala. In addition to her academic experience, Spake has worked in the marketing research industry in Atlanta with clients including Amoco, Blue Cross/Blue Shield of Virginia, Georgia Pacific, Select Labs, United Way of Metropolitan Atlanta and the YMCA.

Spake’s research interests include services marketing, health care marketing, advertising and business ethics. Her research has appeared in numerous publications, including the Journal of Applied Psychology, Journal of Advertising, Journal of Advertising Research, Journal of Service Research, Journal of Consumer Marketing, Journal of Medical Marketing, Health Marketing Quarterly, International Journal of Pharmaceutical and Healthcare Marketing, and Marketing Education Review.

She is a member of the editorial review board of the Journal of Business Research and an ad hoc reviewer for several journals and conferences. Spake has been an American Marketing Association Doctoral Consortium Fellow and has won many teaching and research awards. She is active in the Association to Advance Collegiate Schools of Business (AACSB), the international accreditation body for schools and colleges of business. Currently, she co-facilitates training symposia for new associate deans of business.

Spake received her bachelor’s degree from the University of South Alabama, and she received both her master’s and doctoral degrees from the University of Alabama.

IMAGE: Spake Headshot
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