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Facebook

IMAGE: Social Media Banner
Facebook
  • Decide upon group or page.
    • PAGES are accessible by the general public; they are searchable and can be seen by anyone even if they are not registered or logged into Facebook. Pages allow for applications and the opportunity to supply more in-depth information. Pages are intended for organizations, departments, and businesses to connect with users who like them.
    • GROUPS are an option, if the goal is to create a small community. Groups can be created by anyone about any topic, as a forum for people to share their opinions and interest in that subject. Groups can be kept closed or secret, whereas pages are intended to help an entity communicate publicly.
  • To begin, visit:  https://www.facebook.com/pages/create.php?campaign
  • Account creation: use personal accounts to manage pages. Facebook allows scalable access to administer a page and users can be assigned to serve as a manager, content creator, moderator, advertiser or insights analyst. Only the manager can assign admin roles so it is suggested that 2-3 people have the manager role at all times in case one leaves the company.
  • Account back up and requirement: grant access to UCM webteam social media administrators Lin Danes and Tim Priester
  • Email webteam@kent.edu for inclusion on the university’s social media directory at http://social.kent.edu.
  • Terms and conditions https://www.facebook.com/legal/terms
  • Help Center: https://www.facebook.com/help/
  • Promotion guidelines: https://www.facebook.com/page_guidelines.php#promotionsguidelines
  • How to create apps - Creating a Simple Application Tab for Facebook
  • Banner image specifications: 850 x 315 px
  • Profile image specifications 180 x 180 px
  • Tips by Mashable: http://mashable.com/guidebook/facebook/
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