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Program Overview | MS in Sports Management | UF Online
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Program Overview

Online Master in Sport Management Program

The Master of Science in Sport Management is designed by UF’s expert faculty to reflect the latest advances in the field of sport, presenting an equally theoretical and practical approach to skills and knowledge critical to success in the industry. Through its broad but rigorous curriculum, the program can help you develop your leadership abilities and administrative proficiency with an eye towards sport management, aiding the development of a specialized and comprehensive skill-set. Graduates can pursue a wide variety of advanced career paths in areas of sport ranging from finance to event coordination to marketing.

Upon completion, students will be able to competently:

  • Introduce advanced concepts of planning, organizing, leading and evaluating organizational goals to sport organizations
  • Develop financial strategies and evaluate budgets and sources of revenues and expenses relevant to sport organizations
  • Apply fundamental marketing concepts to the sport industry, create marketing plans, evaluate market segments, and predict consumer behavior
  • Explain and judge fundamental legal concepts relevant to tort, contract, and constitutional law, and how they apply to the sport management field
  • Understand the interdisciplinary nature of sport management at an advanced level
  • Explain the internal and external factors that influence and shape sport
  • Use qualitative and quantitative analysis through formal and informal assessment strategies

Students of the online masters in sport management can work through their assignments and attend lectures entirely from home and on their own schedule. The core courses allow you to interact directly with the instructors via webcam on a weekly basis, supporting ongoing discussion. Webcam sessions are recorded for maximum flexibility.

You’ll also have the option of satisfying your “elective” requirements in a number of different ways, including the completion of a professional internship or practicum component. This is an excellent opportunity to make real-world connections in the field, build on practical skills, and capitalize on expanded career potential. You can also create a course of study of your own choosing, selecting from our available electives to build a unique academic plan.

Additionally, the program offers unique specializations that support emerging trends, meet sport industry demand, and provide students with the opportunity to customize their education to match their interests and career goals. The specializations students can choose from are:

The Athlete Development specialization is ideal for students interested in working directly with athletes to help them develop as a whole person in the context of an athletic career. This emerging area of expertise has tremendous potential to benefit both athletes and those who want to help them with matters including financial literacy, professionalism and behavior, and career development. The specialization also gives students the opportunity to meet the academic requirements for certification through the Professional Association of Athlete Development Specialists (PAADS).

The High Performance Coaching specialization is ideal for students interested in learning how to enhance athletic performance by improving understanding and application of cutting-edge science from the fields of coaching, kinesiology, physiology, and psychology. Paired with the core coursework in sport management, this unique specialized path helps prepare coaches and athletic administrators to achieve optimal performance in the administrative and athletic domains of their sport organizations. HPC offers students an unmatched opportunity to develop expertise through coursework offered by UF’s nationally ranked departments of both Sport Management and Applied Physiology & Kinesiology.

The Sport Law specialization is ideal for students who want to learn more about the laws that govern numerous aspects of the sport industry. Taught by faculty in UF’s esteemed Levin College of Law, courses in this specialization further students’ understanding of legal principles that many sport management professionals encounter in their work. This specialization is beneficial to practicing or aspiring lawyers and collegiate compliance officers whose current work or future career paths may require advanced knowledge of or familiarity with sport law.

The courses required for these three specializations can be used to satisfy all or a portion of the program’s required elective credits.

Request Information

To learn more about the University of Florida’s online masters in sport management and download a free brochure, fill out the fields below. You can also call (877) 665-3860 to speak to one of our Academic Coordinators about the program.

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